Stephen F. Austin State University

Marketing

The Department of Management, Marketing and International Business is the largest of the four departments in the Nelson Rusche College of Business, which is accredited by AACSB International- The Association to Advance Collegiate Schools of Business. The department maintains a commitment to excellence. The department faculty, through quality instruction, service to the community, and scholarly activity, consistently provides high quality in the McGee Business-Building. The department suite is located in Room 403.

The Marketing major enables students to understand the activities that are essential to developing products and services as well as selling and distributing them to consumers. Marketing courses stress problem solving and decision making and the development and implementation of marketing policies and strategies. Students seeking the marketing major must qualify for a Bachelor of Business Administration degree. A major in marketing consists of the core requirements for the Bachelor of Business Administration degree along with 24 hours of additional business marketing courses. Students can acquire generalized knowledge and skills in marketing techniques or can choose to specialize in marketing promotion, sales, business to business marketing, or sports marketing. The marketing minor (18 hours) is offered for business and non-business students seeking to develop knowledge and competency in the fundamentals of marketing. The sport-marketing minor covers business and marketing strategies in the context of sports, the growing emphasis on the globalization of sports marketing, current research in sports marketing, and ethical issues in sports marketing.

The minor in electronic business prepares students to be actively involved with using the Internet and other digital technology for advertising, organizational communication, training, management and other business activities. Also included are e-business activities involving buying and selling, which are commonly called e-commerce. The electronic business minor (21 hours) is available for both business and non-business students.

Student Organizations

The American Marketing Association (AMA) is the principal organization for marketing majors. AMA students are active in marketing competitions, student service, and field trips to a variety of venues. Interaction with faculty and students is an important part of the educational process. SFA's management, marketing and international business programs encourage this activity by supporting informal faculty-student mentoring. Faculty are regularly available to students for consultation. In addition, students are encouraged to participate in and the Society for Advancement of Management (SAM). Both groups provide opportunities for the interaction with participating business professionals through seminars and field trips.

Outstanding students may be eligible for induction into Alpha Mu Alpha, the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty. Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing. It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Senior Marketing undergraduate students with a minimum overall G.P.A. of 3.25 are eligible for nomination by their AMA Faculty Advisor.

For more information contact the Department of Management, Marketing, and International Business at mmib@sfasu.edu or 936.468.4103.