SFA announces change in marketing campaign
March 27, 2014 - University Marketing Communications
Stephen F. Austin State University has announced that it is suspending the use of a new logo recently created for the university.
"For the past two days, we have listened to input from SFA stakeholders and evaluated the messages received," said Dr. Baker Pattillo, SFA president. "We understand those concerns, and because we value the opinion of all of our constituents, we are suspending the new logo effective immediately."
The launch of SFA's marketing campaign on Monday, March 31, will continue as scheduled; however, the logo SFA has been using since 2004 will be featured on the ads.
"Although use of the new logo has been suspended, we hope everyone will be patient as we make this logo change throughout the ad campaign materials as quickly as possible," said Shirley Luna, executive director of university marketing communications.