Stephen F. Austin State University fashion merchandising students enrolled in a fashion promotion course and the Fashion Merchandising Club kicked off the Blue Jeans Go Green denim drive Sept. 20. Organizers set up an information table and donation site in the front of the Baker Pattillo Student Center on campus. This is the third year SFA has participated in Cotton Incorporated's Blue Jeans Go Green project, which challenges people to donate denim to be "upcycled" into UltraTouch denim insulation. SFA students hope to collect more than 10,000 pieces of denim this fall, according to Jamie Cupit, fashion merchandising instructor in SFA's School of Human Sciences. Students will be collecting denim again from 11 a.m. to 2 p.m. Oct. 4 in front of the BPSC.