Social Media

Embrace the future of media

Social media is among the most important and exciting forms of media to emerge in the past 50 years, and it has become a powerful communication tool. 

At SFA, we investigate the role this exciting form of media plays in society and how it can be used to change the world. Students not only gain a better understanding of social media as an industry, but also are taught how to develop social media strategies and produce content that attracts all consumers. Students will explore the future of social media technologies.

Tweet it, like it, pin it, work it

Social media has developed into a growing industry and viable career path. Companies utilize Twitter feeds, and customers can connect with brand ambassadors on social networking sites like Facebook and Pinterest. And, that’s just the beginning. By studying social media, you’ll be prepared for a career in an exciting field that is still evolving.

Visit our career page to discover all the exciting job opportunities that await you today.

A real-world education

At SFA, we believe you learn best with exposure to the real world. Our professors bring relevant experience into the classroom. Our small class sizes help you maximize your interaction with your professors. Our internship program helps you gain the hands-on experience you need.

Bachelor of Arts or Bachelor of Science in mass communication with an emphasis in social media

Students may pursue a Bachelor of Arts or Bachelor of Science in mass communication with an emphasis in social media. See the Undergraduate Bulletin for additional details, guidelines and requirements.

Minor in social media

A minor in social media prepares students for life in the 21st century using this dynamic form of media. Students wishing to pursue this minor will complete coursework covering social media strategies and content production, and include topics detailing the future technology of social media.

A minor in social media will help you learn how to transform social media channels into:

• an effective marketing tool
• one of the best ways to report live events 
• a powerful way to network.