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SFA Home / Bulletin / College of Business

Department of Management, Marketing, and International Business

Joseph G. Ormsby, Chair

McGee 403
(936) 468-4103
Fax: (936) 468-1600
mmib@sfasu.edu
www.cob.sfasu.edu

Faculty

Regents Professor
Dillard B. Tinsley

Professors
Robert A. Culpepper, Warren W. Fisher, David E. Gundersen, Joseph G. Ormsby, Elton L. Scifres

Associate Professors
Joe K. Ballenger, Joyce M. Hoffman, Larry R. O’Neal

Assistant Professors
Charlotte A. Allen, Larry H. Chasteen, Robert Mitchell Crocker, Marlene C. Kahla, Philip E. Stetz

Lecturers
Cathy R. Henderson, Lone B. Wittliff

Areas of Study & Degrees
B.B.A. Management

B.B.A. Marketing

B.B.A. International Business
Minors:

Objectives

Management Curriculum

The management major is designed for students interested in developing an understanding of the nature and capabilities of human and physical resources. The study and understanding of management principles and practices will aid those who intend to enter the field professionally as administrators, executives, operations managers, human resource managers, management consultants, proprietor managers, purchasing managers, or in other management positions.

Students graduating with a management major are employed by a variety of organizations in industries such as manufacturing, public utilities, oil and transportation, merchandising, and banking, as well as government and non-profit entities. A sound background in accepted management principles can accelerate progress to positions of greater responsibility.

Marketing Curriculum

The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem solving and decision making, as well as the development and implementation of marketing policies and strategies.

Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution, and market research.

International Business Curriculum

The international business major provides students with a broad-based business management education with an international perspective, focusing on a general understanding of the economic, political, historical, geographical, and cultural factors that affect international business opportunities, strategies, policies, and practices. The interdisciplinary curriculum is designed to cover the international business environment so that its effects on business opportunities and problems are clearly understood.

The international business major prepares students for a variety of entry-level positions with business and government. Students find career opportunities with business firms involved with international trade or with controlling interests in foreign production and marketing facilities. Various governmental agencies—state, national, and international—also offer numerous career opportunities for the major.

Electronic Business Curriculum

“Electronic business” (e-business) is the term commonly used to describe the use of the Internet and other digital technology for conducting business, including advertising, organizational communication, control/coordination, training, management, etc. E-business activities involving buying and selling goods or services are often referred to as “electronic commerce” (e-commerce). The electronic business minor provides preparation for the student who desires to be actively engaged in the e-business operations of a firm, including being knowledgeable about e-business technology and how it relates to management strategies and issues.

Students completing the electronic business minor can find positions in all types of public and private organizations, including “virtual” companies that conduct essentially all of their business by electronic means.

Entrepreneurship Curriculum

Entrepreneurship may be defined as the “pursuit of opportunity” and is often manifested in either a new business startup or a value-creating expansion within an ongoing enterprise. This entrepreneurial spirit is universal and is impervious to age, gender or social/economic background. It has been the engine of job creation, innovation and the creation of new industries within the U.S. for decades. To fully understand the risks and rewards of an entrepreneurial endeavor, students in this discipline learn how to evaluate the degree to which an idea is an opportunity. The dynamics, paradoxes, myths, and critical aspects surrounding this process also are studied.

The minor in entrepreneurship provides students with a basis of knowledge that will improve their understanding of entrepreneurial processes. The major in management with an emphasis in small business management/entrepreneurship provides similar preparation but with a stronger emphasis on building general management skills and critical thinking processes.

Most degree programs prepare students for success in given disciplines. In contrast, students completing the entrepreneurship minor or the management major with small business management/entrepreneurship emphasis are prepared to evaluate an idea, structure a top management team, and marshal resources in the pursuit of opportunity.

Sports Marketing Curriculum

The minor in sports marketing and the emphasis in sports marketing within the marketing major provide students with an overview of marketing concepts, theories and practices in relation to the sports industry. Specific coverage of sports marketing topics is included along with general marketing concepts that are of use to sports marketers. The program also covers business and marketing strategies in the context of sports, the growing emphasis on the globalization of sports marketing, current research in sports marketing and ethical issues in sports marketing.

Students completing the sports marketing minor or the emphasis in sports marketing within the marketing major can find sports-related jobs in marketing, entrepreneurship, administration, representation and media.

Definitions of Majors and Minors

Management

Major

Students seeking a major in management must qualify for a Bachelor of Business Administration degree. In addition to the core curriculum, business field of study, and business foundation requirements for the Bachelor of Business Administration degree, the student must complete MGT 422 and 472; three to seven hours from MGT 380, PSY 330, SOC 378, STA 320, or ACC 333; and nine to 12 additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement). Total 21-22 hours with a minimum 2.0 grade point average in all courses in the major including MGT 370, 371, and 463. At least 12 hours of advanced course work in the major must be completed at SFA.*

Students interested in human resource management should complete MGT 373, 379, 422, 472, 484, three to four hours from MGT 380, PSY 330, SOC 378, STA 320, or ACC 333, and three additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement).

Students interested in operations management should complete MGT 380, 422, 472, ACC 333, and nine hours from MGT 372, 379, 383, or 471.

Students interested in small business management/entrepreneurship should complete MGT 422, 472; three to four hours from PSY 330 or SOC 378; six to nine hours from MGT 390, 464, or 485; and three to six hours of additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement). Students are encouraged to complete a Management Internship (MGT 476) or a Special Problems in Management course (MGT 475) in entrepreneurship/small business as part of the elective portion of this emphasis.

Minor

For a student pursuing a Bachelor of Business Administration degree, a minor in management consists of MGT 370, 371, 463, and nine additional advanced semester hours in management. Students outside the College of Business who desire a minor in management should take MGT 370 and 15 additional advanced semester hours in management. MGT 395 and 477 may not count toward a minor in management. Total 18 hours with a minimum 2.0 grade point average. At least nine hours must be completed at SFA.

Marketing

Major

Students seeking a major in marketing must qualify for a Bachelor of Business Administration degree. In addition to the core curriculum, business field of study, and business foundation, a major in marketing consists of MKT 355, 452, 455, 457, and nine additional advanced semester hours in marketing. (MGT 383 may be used for three of the nine elective hours.) Total 21 hours with a minimum 2.0 grade point average in all marketing courses including MKT 351 and a grade of C or better in MKT 351.

At least 12 hours of advanced course work in the major must be completed at SFA.*

Students interested in marketing promotion should complete MKT 352, 353, 355, 452, 455, 457, and either 360 or 425.

Students interested in sports marketing should complete MKT 355, 358, 452, 455 and 457; three hours from MKT 352 or 360; and three hours in a sports marketing special problems course (MKT 475) or in a sports marketing internship (MKT 486).

Students interested in business-to-business marketing should complete MKT 355, 452, 454, 455, 457, and six hours from MKT 353, 425, 475, 486, or MGT 383.

Students interested in sales should complete MKT 353, 355, 452, 455, 456, 457, and three hours from MKT 354, 454, 475, or 486.

Minor

A minor in marketing consists of MKT 351 and 15 hours of other marketing courses numbered 300 and above (MGT 383 may not count toward the marketing minor). Total 18 hours with a minimum 2.0 grade point average and a grade of C or better in MKT 351. At least nine hours must be completed at SFA.

International Business

Major

Students seeking a major in international business must qualify for a Bachelor of Business Administration degree. In additional to the Core Curriculum, Business Field of Study, and Business Foundation requirements, the student must complete the following four sets of requirements:

Part A - Foundation Courses for the Major: GEO 230, MGT 422, MKT 452, PSC 332 and three hours from ECO 480, FIN 358, or FIN 433.

Part B - Specialized Region/Country Courses: a total of six hours selected from GEO 365, 450, HIS 312, 313, 320, 332, 333, 342, 352, 412, 413, 416, 461, LAS 300, 450, or PSC 304.

Part C - Cultural and General International Topics: three hours from ANT 231, BLW 437, HIS 303, 321, HMS 230, 403, PSC 338, 441 or SPA 320.

Part D - Language Requirement: three hours of college credit in a foreign language (a spoken and written language other than English) at a level equivalent to SPA 232 or SPA 235 or higher.

A Special Problems course (ACC 475, ECO 475, FIN 475, GBU 475, MGT 475, MKT 475, etc.) or internship course (ACC 485, ECO 485, FIN 485, GBU 485, MGT 476, MKT 486, etc.) may be counted toward part C of the international business major if the course is “international” in nature (conducted at least partly overseas or at least partly dealing with international business) and is approved by the chair, Department of Management, Marketing, and International Business.

Texas students who have completed the B.B.A. field of study at another Texas institution are not required to complete GEO 230 but are encouraged to do so.

Total 27 hours with a minimum 2.0 grade point average. At least 12 hours of advanced course work in the major must be completed at SFA.

Minor

Students seeking a minor in international business must complete MGT 422; MKT 452; three hours from ECO 480, FIN 358, or FIN 433; three hours from PSC 304, 338, 332, or 441; and six to eight hours of college credit in the same foreign language (must be a spoken and written language other than English). Students with a major in management or marketing will substitute an approved elective for MGT 422 or MKT 452 as applicable. Total 18-20 hours with a minimum 2.0 grade point average. At least nine hours (six of which must be advanced) must be completed at SFA.

Electronic Business

Minor

The electronic business (e-business) minor is available to any student who meets the course prerequisites. The minor consists of MGT 370 and 472; MKT 351 and 425; CSC 340 and 350; and GBU 461. Total 21 hours with a minimum 2.0 grade point average. At least nine hours must be completed at SFA.

Entrepreneurship

Minor

For students pursuing a Bachelor of Business Administration (B.B.A.) degree, a minor in entrepreneurship consists of: MGT 370, MGT 371, MGT 463, MKT 351, and nine additional advanced semester hours in management including at least six hours from MGT 390, MGT 464, or MGT 485. Total 21 hours with a minimum 2.0 grade point average. At least nine hours must be completed at SFA.

For non-B.B.A. students, a minor in entrepreneurship consists of: MGT 370; MKT 351; ACC 231 or ACC 101; and nine additional advanced semester hours in management including at least six hours from MGT 390, MGT 464, or MGT 485. Total 18 hours with a minimum 2.0 grade point average. At least nine hours (six of which must be advanced) must be completed at SFA.

Sports Marketing

Minor

Students seeking a minor in sports marketing must complete MKT 351, 352, 358 and 360; three hours in a sports marketing special problems course (MKT 475) or in a sports marketing internship (MKT 486); and ECO 359. Total 18 hours with a minimum 2.0 GPA average and a grade of C or better in MKT 351. At least nine hours must be completed at SFA.

*See degree requirements near the beginning of the College of Business section for core curriculum, business field of study, business foundation and other requirements.

Bachelor of Business Administration (B.B.A.)

Suggested Course Sequence for Management, Marketing, and International Business Majors

NOTE: A minimum of 130 hours is required for graduation.

Course Credit

Unless otherwise indicated, courses are three semester hours credit.

Courses in Management (MGT)

See information at the beginning of the College of Business section regarding eligibility for upper-level courses.

370.   

Management Principles – Management philosophy; functions of management; behavioral approaches to management, including the impact of demographic diversity on organizations. Presentation of management as a discipline and as a process. Prerequisite: Junior standing.

371.

Operations Management – Concepts and techniques in management of productive activity in service systems and in manufacturing systems. Prerequisites: MTH 220 or equivalent and junior standing.

372.

Supply Chain Management – Overview of supply chain management, a total systems approach to managing the entire flow of information, materials and services from raw materials through suppliers, operations, factories, warehouses, and distribution to the end customers. Prerequisites: MGT 370 and 371 (371 may be taken concurrently).

373.

Human Resource Management – Introduction to human resource management; employment, placement, and human resource planning; training and development; compensation and benefits; employee and labor relations; health, safety, and security; human resource research. Prerequisite: Junior standing.

377.

Organizational Behavior – Study of human behavior in organizational settings; the interface between human behavior and the organization; structure and process of the organization itself. Prerequisite: MGT 370.

379.

Employee and Labor Relations – Employee-employer relationships in non-unionized and unionized settings; problems and theories of union organizing, collective bargaining, and contract administration. Prerequisite: MGT 370.

380.

Quantitative Management Methods – Introduction to quantitative techniques for decision making, including linear programming, goal programming, integer programming, non-linear programming, transportation, assignment method programming, and network flow models. Prerequisite: MGT 371.

383.

Purchasing and Materials Management – Purchasing function and its integration as a subsystem into material planning, procurement, movement, and storage activities within an organization. Includes purchasing management, purchasing policy and procedures, and material and logistic system components. Prerequisite: Junior standing.

390.

Principles of Entrepreneurship – Study of special circumstances surrounding starting and managing a small business. Special emphasis on service and retailing as well as small-scale manufacturing operations.

395.

Career Planning – One semester hour. Preparation for job search; interviewing techniques; development of resumes and letters of application; career planning. Pass/fail. (May not be used to fulfill major or minor requirements in management.)

422.

International Management – Management processes and practices in international business operations. Examination of managerial functions, such as planning, organizing, communicating, staffing, motivating and controlling, in terms of the international business environment. Prerequisites: MGT 370 and senior standing.

461.

Supervisory Management – Techniques involved in supervision; cases in handling morale, discipline, communication, grievances, and other phases of employee and labor relations. Prerequisites: MGT 370 and senior standing.

463.

Business Policy and Strategy – Formulation and implementation of strategy in the organization, emphasizing the integration of decisions in functional areas. Prerequisites: Completion of all junior level business foundation courses.

464.

Small Business Analysis – Consulting project with a small business; focuses on application of principles addressed in MGT 463, Business Policy and Strategy. Prerequisites: MGT 370, MKT 351, ACC 231, and CSC 121.

470.

Topics in Management – In-depth study of selected topics in management. Titles and topics will vary. Prerequisite: MGT 370 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.

471.

Services Management – Concepts and issues in the management of services. Prerequisites: MGT 371 and senior standing.

472.

Management Information Systems – Overview of organizational and technological issues involved in information systems from a management perspective. Prerequisites: MGT 371, CSC 121, and senior standing. MGT 371 may be taken concurrently.

475.

Special Problems in Management – One to three semester hours. Individual instruction in management. Prerequisites: Senior standing, 15 hours of management, and approval of supervising instructor and department chair.

476.

Internship in Management – One to three semester hours. Supervised on-the-job application of management skills. Prerequisites: Junior standing as a major or minor in management or international business; GPA 2.5 overall and 2.5 in management; sufficient course work to address internship requirements as determined by supervising instructor; and consent of department chair and supervising instructor.

477.

Current Business Topics – One semester hour. Specialized course designed to provide students with the opportunity to meet and discuss business topics with executives from various industries and companies. Executives will address key business management issues from their unique positional and organizational perspectives. Prerequisite: Senior standing. Pass/fail. (May not be used to fulfill major or minor requirements in management.)

484.

Compensation and Benefits – Wage and salary administration in private and public organizations; total compensation systems; interrelationships among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction; employee benefits; employee incentive programs. Prerequisites: MGT 373 and senior standing.

485.

Entrepreneurship: Opportunity Assessment – An extension and application of the skills and knowledge developed in MGT 390, including preparation of a feasibility study for a new or substantially changed business. Prerequisite: MGT 390 or consent of instructor.

Courses in Marketing (MKT)

See information at the beginning of the College of Business section regarding eligibility for upper-level business courses.

351.   

Principles of Marketing – Basic marketing processes and concepts; functions; institutions; environment; techniques and factors in marketing management. Prerequisite: Junior standing.

352.

Advertising and Promotion – Introduction to theory and practice of advertising and promotion. Prerequisite: Junior standing.

353.

Personal Selling – Sales theory, techniques, strategy, and salesperson characteristics. Prerequisite: Junior standing.

354.

Retailing – Retail marketing institutions and their operations. Prerequisite: MKT 351.

355.

Consumer Behavior – Behavior of consumer and influences on buyer behavior; consumption patterns; implications for marketing research and decisions. Prerequisite: MKT 351.

357.

Distribution Channels – Comprehensive study of marketing distribution channels, including historical development, economic justification, design, selection, and management. Prerequisite: MKT 351.

358.

Sports Marketing – Marketing concepts, theories and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy including product, promotion, pricing and distribution practices of sports marketing. Prerequisite: MKT 351.

360.

Marketing of Services – Examination of the unique aspects of service organizations within the field of marketing. Prerequisite: MKT 351.

425.

Electronic Marketing – Integrative overview of electronic marketing with an emphasis on major online marketing opportunities, issues, problems, and strategies. Covers use of intranet, extranet, and Internet technologies to interact, collaborate, and transact business with the company’s customers, employees, suppliers, and partners. Prerequisites: CSC 121, MKT 351, and MGT 370.

452.

International Marketing – International marketing decisions, based on cultural, social, political, legal, and economic factors. Prerequisite: MKT 351.

454.

Business-to-Business Marketing – Comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion, and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisite: MKT 351.

455.

Marketing Research – Current research techniques to obtain marketing information for effective business decisions. Prerequisites: MKT 351 with a grade of C or better, CSC 121, and MTH 220.

456.

Sales Management – Management of field sales personnel, including motivation, sales territories, and administrative functions. Prerequisite: MKT 351.

457.

Strategic Marketing – Strategy, concepts, and techniques in the total business organization with emphasis on marketing planning and decision-making. Prerequisites: MKT 351, 355, and 452.

470.

Topics in Marketing – In-depth study of selected topics in marketing. Titles and topics will vary. Prerequisite: MKT 351 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.

475.

Special Problems in Marketing – One to three semester hours. Individual instruction in marketing. Prerequisites: Senior standing, 15 hours of marketing, and approval of supervising instructor and department chair.

486.

Internship in Marketing – One to three semester hours. Supervised on-the-job application of marketing skills. Prerequisites: Junior standing as a major or minor in marketing or international business; GPA 2.5 overall and 2.5 in marketing; sufficient course work to address internship requirements as determined by supervising instructor; and consent of supervising instructor and department chair.

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