Ray Darville, Interim Chair
Boynton 301B
Phone (936) 468-4001
Fax: (936) 468-1331
rdarville@sfasu.edu
www.sfasu.edu/go/communication
Faculty
Regents Professor
James E. Towns
Professors
Jerry K. Frye, Larry J. King
Associate Professors
Alan L. Greule, Jean Y. Eldred, Gary H. Mayer, Wanda C. Mouton
Assistant Professors
Linda Thorsen Bond, Ty Spradley
Instructors
Patricia L. Spence, Sherry L. Williford, Stephen Jeffcoat, Elizabeth Spradley
Lecturer
Greg Patterson
Areas of Study & Degrees
B.A. Communication
B.S. Communication
Objectives
The Department of Communication has two functions: (1) education of students in historical, scientific and artistic aspects of communication; and (2) preparation of students for professional careers. The department brings the student’s general and liberal education into focus by organizing it upon a framework of communication as a science, an art and a service.
Description of Program
The department offers a Bachelor of Arts or Bachelor of Science degree in three major programs: journalism, radio-television and communication studies. Communication studies majors choose a specialization in either interpersonal communication or public communication. Journalism majors chose concentrations from among news writing, photojournalism, advertising or public relations. Radio-television majors choose a specialization in news, sales management or production. High school teaching certification may be obtained in journalism and speech communication.
Communication Studies
These courses encompass communication studies settings that range from dyadic and small group interaction to public speaking. Communication tudies prepares students for positions where excellent leadership, interaction and presentation abilities are essential.
Journalism
These courses provide students with a diversified program of study in journalism and mass media. Courses in news gathering, writing, editing and photography are considered basic; thereafter the student branches into more specialized areas in newswriting, photographics, advertising,and public relations.
Radio-Television
These courses are designed to prepare the student for a professional career in the broadcasting industry. Courses provide a balance between production and theory.
Communication Internship
Communication internships provide qualified students with on-the-job experience and academic credit for working in professional communication settings. The internship course provides opportunities to observe and analyze the methods, techniques and creative processes of professionals. To determine eligibility, internship application forms must be completed and returned to the director of internships. More detailed information may be obtained from the Department of Communication Web page.
Definitions of Majors and Minor
A major consists of 36 hours. The communication studies; journalism and radio-television majors are 36-hour programs. Provision is also made for teacher certification programs in speech communication and journalism.
Communication Studies
(See departmental adviser for specialization areas)
Teaching Certificate:
Note: Refer to the Educator Certification portion of this bulletin in the College of Education section for specific professional teacher education coursework requirements.
Radio/Television
(See departmental advisers for specializations.)
Journalism
(See departmental advisers for specialized areas)
Teaching Certificate:
Note: Refer to the Educator Certification portion of this bulletin in the College of Education section for specific professional teacher education coursework requirements.
Minor
A minor consists of 18 hours in communication studies, journalism or radio-television. Nine hours must be advanced. Student must see advisor regarding selection of courses.
Student Media
Practical experience is available to students in the electronic and print media through supervised work with the university’s broadcasting facilities, student newspaper and student yearbook.
Course Credit
Unless otherwise indicated, courses are three semester hours credit, three hours lecture per week.
Courses in Communication Studies (COM)
098. |
Oral English Proficiency Program – Program meant to assist faculty members assess those students whose primary language is not English to become more proficient in the use of English. No academic credit. |
102. |
Intro. to Human Communication – Introductory survey of the study of human communication. Includes an overview of the major methodologies, theories, history and career options in the field. |
111. |
Public Speaking (SPCH 1315) – Theory and practice in public speaking. Analysis of communication as a function of public speaking. |
170. |
Interpersonal Communication I (SPCH 1318) – Study of communication in the one-to-one situation leading to development of interpersonal communication skills. Emphasis on positive mental attitude and personal growth. |
270. |
Non-Verbal Communication – Awareness and understanding of non-verbal interpersonal communication cues. |
311. |
Principles of Persuasion – Consideration of principles and practices in persuading individuals and groups. Prerequisite: Com 111. |
313. |
Argumentation and Debate -Instruction and practice in oral argumentation and debate. Prerequisite: Communication 111. |
315. |
Small Group Communication – Theories, principles and skills involved in group communication. Experiential focus upon problem analysis, problem solving, and decision-making. Prerequisite: COM 170. |
370. |
Listening Behavior – Study of the nature and importance of listening in the communication process, with concentration on improvement. Prerequisite: COM 111 or 170 |
380. |
Public Relations – Study of the principles and practices in the field of public relations with special emphasis on practical case study experiences. Prerequisite: six hours of communication. |
390. |
Communication Internship – Three to six semester hours. Supervised on-the-job experience. Internships arranged by student and approved by instructor. Strongly recommended. Prerequisite: Must have completed 66 hours overall with 24 hours in communication (12 hours at SFA). |
401. |
Topics in Communication – In-depth study of selected topics in communication. May be repeated when topic changes. |
406. |
Professional Communication – Designed to give students an insight into professional communication, illustrated with examples from a broad range of business and professional settings. Prerequisite: Advanced standing. |
407. |
Management of Meetings – Study and practice of communication in meeting and conference arrangements, committee reports, parliamentary procedure, meeting outcomes and objectives, and current technology used in meetings and conferences. |
408. |
Principles of Leadership – The study of leadership skills, leadership philosophies and the role communication plays in the process of leadership. |
412. |
Interpersonal Crisis Communication – Study of the application of interpersonal communication principles and theories in situations involving personal crisis. Prerequisites: COM 170 or approval of instructor. |
414. |
Rhetorical Theory and Criticism – This course is designed to provide advanced study of the writings of principle rhetoricians from ancient to modern times, together with the application of principles drawn from these works in critical analysis. |
415. |
Political Communication – General overview and introduction to the study of political communication. Focus upon the relationship between mass media and the political process, political campaigns, and political consultants. |
435. |
Intercultural Communication – Application of communication theory to the interactions between individuals of different cultures. Prerequisite: COM 170. |
436. |
Psychology of Speech Communication – Study of the psychological processes underlying speech communication; emphasis on nature and origin of speech. Prerequisite: Junior standing. |
470. |
Advanced Interpersonal Communication – Development of in-depth understanding and skills with regard to the complex features of interpersonal communication within personal and professional contexts. Prerequisite: nine hours of communication courses, including 170, and advanced standing. |
495. |
Special Problems in Communication – One to three semester hours. Independent investigation of a special topic or project by the student with advice, approval and supervision by an instructor. |
Courses in Journalism (COM)
101. |
Communication in Contemporary Society (COMM 1307) – Introductory course designed to acquaint the student with the process of mass communication. |
103. |
News Writing (COMM 2311) – Three semester hours, two hours lecture, two hours lab per week. Fundamental principles of writing news. Prerequisite: Basic proficiency in keyboarding. Incidental fee $16. |
200. |
Digital Photography – Three semester hours, one hour lecture, four lab hours per week. Introduction to digital photography for a variety of communication applications. Single Lens Reflex 35mm cameras and digital cameras available for checkout to class members. Consumables provided by students. Corequisite: COM 200 lab. |
201. |
Basic Photography (COMM 1318) – Three semester hours, one hour lecture, three hours lab per week. Introduction to the principles of photography. Emphasis on basic theories of film, exposure, composition, development and print quality. Single Lens Reflex 35mm cameras and digital cameras available for checkout to class members. Consumables provided by students. Corequisite: COM 201 lab. Incidental fee $30. |
203. |
News Gathering and Writing II (COMM 2315) – Three semester hours, two hours lecture, two hours lab per week. Intensive study of methods used in gathering and writing news beyond those considered in COM 103. Prerequisite: COM 103 with grade of C. Incidental fee $16. |
301. |
Copy Editing and Headline Writing – Techniques of news editing, evaluation and processing of news with emphasis on grammar and AP style, headline writing. Prerequisite: COM 103 with grade of C. |
303. |
Advanced Photography – Advanced techniques in photography beyond those in COM 200 and COM 201. Includes B&W and color processes, studio lighting, location lighting and current techniques in digital photo manipulation. Consumables provided by students. Prerequisite: COM 201. Incidental fee $30. |
306. |
Communication Law – Study of communication law affecting the rights and duties of the press, including electronic media. Attention given to the First Amendment, libel, privacy, Freedom of Information, copyright and obscenity. Prerequisite: Junior standing. |
307. |
Advertising Techniques and Procedures – Study of the role of advertising in today’s economy and its specific use in marketing. Emphasis on development of creative strategy, media selection and audience segmentation. Prerequisite: Junior standing. |
308. |
Advertising Cases and Campaigns – Study of the principles of research, planning, budgeting and presenting for a variety of communication campaigns. Prerequisite: COM 307. |
309. |
Feature Writing – Types of special articles and writing techniques best adapted to marketing material in newspapers and magazines. Prerequisite: COM 103 with grade of C in each course. |
380. |
Public Relations – Study of the principles and practices in the field of public relations with special emphasis on practical case study experiences. Prerequisites: Advanced standing. |
381. |
Public Relations Writing – Fundamentals of writing for publications, including newsletters, house journals, news releases, pamphlets and brochures. Prerequisite: COM103. |
390. |
Communication Internship – Three to six semester hours. Supervised on-the-job experience. Internships arranged by student and approved by instructor. Strongly recommended. Prerequisite: Must have completed 66 hours overall with 24 hours in communication (12 hours at SFA). |
403. |
Publication Layout and Design – Study of design trends of contemporary media through the production of newspaper, magazine and television layouts. Prerequisites: COM 103 and 201. Incidental fee $30. |
404. |
Newspaper Graphics – Three semester hours, one hour lecture, four lab hours per week. Application of the fundamentals of graphic arts to provide an understanding of the reproduction methods of print media. Prerequisite: COM 403. Incidental fee $36. |
405. |
Photojournalism – Three semester hours, one hour lecture, four hours lab per week. Theory and practice of current photographers working in the field of journalism. Emphasis on use of digital camera and computer equipment relating to photojournalists. Consumables provided by students. Prerequisite: COM 201. Incidental fee $36. |
413. |
Column and Editorial Writing – Study of the underlyng principles of the editorial. Prerequisite: Junior standing and consent of instructor. Prerequisites: 103 and 203 with a grade of C in each. |
430. |
New Media – Introduction to multimedia services and various research and publishing tools on the Internet and World Wide Web. Prerequisite: Advanced standing. Prerequisite: COM 403 or consent of instructor. |
460. |
Issues Management and Crisis Response – Examination of current practice in corporate communication issues management and crisis response. Prerequisite: COM 380. |
480. |
Student Publications Workshop – Study of desktop publishing techniques for the production of publications in the teaching of journalism. Prerequisite: Advanced standing. |
495. |
Special Problems in Communication – One to three semester hours. Independent investigation of a special topic or project by the student with advice, approval and supervision of an instructor. |
Courses in Radio-Television (COM)
112. |
Introduction to Radio-Television (COMM 1335) – Survey and analysis of the history, regulation, scope, social implications and problems of radio and television. |
212. |
Audio Production Techniques – Three semester hours, two hours lecture, two hours lab per week. Theory and practice in elementary sound recording for radio, television and film. Prerequisite: COM 101, 111, 112 with grade of C in each. Incidental fee $35. |
302. |
Television Production – Three semester hours, two hours lecture, two hours lab per week. Designed to develop style and skill in television production. Exposure to a variety of television production situations. Prerequisite: COM 212. Incidental fee $40. |
304. |
Television News Techniques – Three semester hours, two hours lecture, two hours lab per week. Laboratory workshop production of weekly news programs. Prerequisites: COM 112, and 302. Incidental fee $40. |
319. |
Communication Practicum – One semester hour, two hours lab per week. Supervised instruction for students in extracurricular activities related to radio-television. Prerequisites: COM 212 and 302, depending upon major. Incidental fee $20. |
376. |
Radio-Television Announcing – Three semester hours, two hours lecture, two hours lab per week. Development of the basic skills for effective television and radio announcing, newscasting and interviewing. Prerequisite: COM 101, 111, 112 with grade of C in each. Incidental fee $20. |
390. |
Communication Internship – Three to six semester hours. Supervised on-the-job experience. Internships arranged by student and approved by instructor. Strongly recommended. Prerequisite: Must have completed 66 hours overall with 24 hours in communication (12 hours at SFA). |
409. |
Broadcast Sales – Techniques and procedures used in commercial broadcast sales. Combines classroom instruction and professional examples. Prerequisite: Advanced standing. |
421. |
Writing for Radio-Television – Problems and practice in the writing of dramatic and non-dramatic programs for broadcast purposes. Prerequisites: Junior standing, basic proficiency in typing or CSC 101. |
442. |
Radio-Television Programming – Study of the programming function, analysis of programs and implementation of effective broadcast schedules. Prerequisite: Com 101, 111, 112 with grade of C in each. |
456. |
Advanced Television Production – Three semester hours, two hours lecture, two hours lab per week. Development of imagination and esthetic judgment in the production of television programs. Prerequisites: COM 302 and 304. Incidental fee $20. |
495. |
Special Problems in Communication – One to three semester hours. Independent investigation of a special topic or project by the student with advice, approval and supervision of an instructor. |