For more information on the Bachelor of Business Administration degree, please see the BBA General Bulletin.
For specific course syllabi, please visit Course Information.
Accounting
OBJECTIVES
The overall objective of the school is to provide academic programs that enable students to prepare for entry into the profession of accountancy. The curriculum is under continual review to ensure that it is responsive to the changing requirements of the accounting profession. In addition, the school provides support courses for non-accounting majors.
STUDENT ORGANIZATIONS
The Accounting Club is sponsored by the Gerald W. Schlief School of Accountancy and is open to all students. The organization should be of particular interest to students who desire to become acquainted with the accounting profession, accounting professionals and students with similar interests.
Membership in Beta Alpha Psi, the Accounting Honor Society, is for selected juniors, seniors and graduate students who maintain specified scholastic standards and meet specified professional and community service hour requirements. Students who want to be considered for this honor should consult the Epsilon Mu Chapter adviser or a student officer.
DEFINITION OF MAJORS
The school offers three outstanding and comprehensive programs. The accounting degree programs cover concepts of financial accounting, managerial accounting, information systems for accounting and management, tax, and auditing. These subjects make up the core of the accounting curriculum. Depending upon the degree program, other course options include not-for-profit/governmental, oil and gas, international, or managerial accounting. The three degree programs offered are:
B.B.A./M.P.A.: SFA's five-year program leads to a Master of Professional Accountancy degree for those who are primarily interested in pursuing a career in public accounting. The program contains 156 hours of course credit and was designed to meet the changing needs of the profession. It complies with all the educational requirements for those who wish to take the CPA exam. Abachelor's degree is awarded simultaneously with the M.P.A.
M.P.A.: SFA's stand-alone M.P.A. has a 36 semester hour core. The program is designed for those students holding a baccalaureate degree who wish to obtain a master's degree in accounting and meet the educational requirements to take the CPA exam. (See Graduate Bulletin for course requirements.)
B.B.A.: SFA's four-year B.B.A. accounting program is available for those who are primarily interested in careers in non-public accounting. This program alone does not provide all of the educational requirements for those interested in sitting for the CPA exam.
Four-Year Program
Accounting majors should meet the requirements for a Bachelor of Business Administration degree as outlined in this bulletin. Amajor in accounting consists of ACC 331, 332, 333, 343, 437, 442, 453, 457, 465 and CSC 340.
FOUR-YEAR DEGREE PROGRAM:
Bachelor of Business Administration (120 hours)
| Suggested course outline: | |||
Freshman Year (32 hours) |
|||
| Freshman ENG | 3 | Freshman ENG | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| ART/MUS/THR/DAN | 3 | CSC 121 | 3 |
| 16 | 16 | ||
Sophomore Year (33 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| MTH 220 | 3 | BCM 247 | 3 |
| LIT/PHI/HIS | 3 | HIS or PSC | 3 |
| HIS or PSC | 3 | COM 111 | 3 |
| Elective | 3 | ||
| 15 | 18 | ||
Junior Year (31 hours) |
|||
| ACC 331 | 3 | ACC 332 | 3 |
| ACC 333 | 3 | ACC 343 | 3 |
| CSC 340 | 3 | ECO 339 | 3 |
| FIN 333 | 3 | BLW 335 | 3 |
| GBU 325 | 3 | MGT 370 | 3 |
| Elective | 1 | ||
| 16 | 15 | ||
Senior Year (24 hours) |
|||
| ACC 442 | 3 | ACC 437 | 3 |
| ACC 453 | 3 | ACC 457 | 3 |
| MGT 371 | 3 | ACC 465 | 3 |
| MKT 351 | 3 | MGT 463 | 3 |
| 12 | 12 | ||
Students should consult with an adviser before registering.
Five-year degree program:
Bachelor of Business Administration Master of Professional Accountancy Program
| Suggested course outline: | |||
Freshman Year (32 hours) |
|||
| Freshman ENG | 3 | Freshman ENG | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| ART/MUS/THR/DAN | 3 | CSC 121 | 3 |
| 16 | 16 | ||
Sophomore Year (33 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| MTH 220 | 3 | BCM 247 | 3 |
| LIT/PHI/HIS | 3 | HIS or PSC | 3 |
| HIS or PSC | 3 | COM 111 | 3 |
| Elective | 3 | ||
| 15 | 18 | ||
Junior Year (31 hours) |
|||
| ACC 331 | 3 | ACC 332 | 3 |
| ACC 333 | 3 | ACC 343 | 3 |
| CSC 340 | 3 | ECO 339 | 3 |
| FIN 333 | 3 | BLW 335 | 3 |
| GBU 325 | 3 | MGT 370 | 3 |
| Elective | 1 | ||
| 16 | 15 | ||
Senior Year (30 hours) |
|||
| ACC 453 | 3 | **ACC 512 | 3 |
| MGT 371 | 3 | Elective | 3 |
| ACC 442 | 3 | MGT 463 | 3 |
| ACC 457 | 3 | ACC 465 | 3 |
| MKT 351 | 3 | ACC 437 | 3 |
| 15 | 15 | ||
Graduate Year (30 hours) |
|||
| ACC Elective (Grad credit) | 3 | ACC 532 | 3 |
| ACC 521 | 3 | ACC Elective (Grad credit) | 3 |
| ACC Elective (Grad Credit) | 3 | FIN510 or FIN554 | 3 |
| ACC 547 | 3 | Elective (Grad credit) | 3 |
| Elective (Grad credit) | 3 | Elective (Grad credit) | 3 |
| 15 | 15 | ||
* M.P.A./B.B.A. degree consists of 120 hours undergraduate and 36 hours graduate.
** A student must apply for admission and be admitted to the graduate school no later than the semester prior to the first semester of enrolling in any 500-level course. The admission process is:
- Receive clear admission to the Graduate School. (See online Graduate Bulletin for complete details.)
- Students enrolled in the five-year integrated program must: • have an overall 2.50 on all college work;
- earn a minimum GMAT score of 450;
- meet the formula stated in the College of Business section;
- have 12 or fewer upper-level (300 or above) undergraduate hours remaining at the time of beginning graduate classes.
See the General and Graduate Bulletins for specific requirements.
Students should consult with an adviser before registering.
DEFINITION OF MINOR
A minor in accounting consists of ACC 231, 232, 331 and 332, plus six hours of advanced accounting, excluding ACC 465. At least nine hours (six of which must be advanced) must be completed at SFA.
Total 18 hours with at least a 2.0 GPA.
COURSES IN ACCOUNTING (ACC)
See information at the beginning of the College of Business section regarding eligibility for upper-level business courses. Unless otherwise indicated, each course carries three semester hours credit and three hours lecture per week.
101. Small Business Accounting - Practical application of accounting procedures for small businesses. Emphasis on accounting cycle, inventories, internal control and taxes. May not be taken by business majors.
231. Principles of Financial Accounting (ACCT 2301) - Introduction to concepts, principles, processes and uses of accounting information for financial reporting. Prerequisite: three hours of college-level math (may be taken concurrently).
232. Principles of Management Accounting (ACCT 2302) - Introduction to concepts, principles and processes applicable to the collection and reporting of data useful for planning, controlling and decision-making. Prerequisite: ACC 231.
331. Intermediate Accounting - Study and application of generally accepted accounting principles in the accounting process and statement preparation. Prerequisite: ACC 232.
332. Intermediate Accounting - Continuation of ACC 331. Prerequisite: ACC 331 with grade of C or higher.
333. Cost Accounting - Job order, process, standard and direct cost systems with emphasis on management use of cost data. Prerequisite: ACC 232.
343. Federal Income Tax - Introduction to federal income tax legislation as applied to individuals and business. Prerequisite: ACC 232.
437. Auditing Principles - Financial audit theory and practice for public and non-public companies. Prerequisites: ACC 332, ECO 339 and three hours of computer science.
442. Advanced Financial Accounting I - Advanced financial accounting topics. Prerequisite: ACC 332.
453. Accounting and Information Systems - Overall data flow systems emphasizing financial information and computerized systems for accounting. Prerequisites: ACC 332 and three hours of computer science.
457. Controls and Internal Auditing - Introduction to internal auditing and risk assessment techniques with an emphasis on internal control evaluation and reporting. Prerequisites: ACC 331 and three hours of computer science.
465. Ethics and Professional Issues in Accounting - Introduction of ethical reasoning, integrity, objectivity, independence, core values and professional issues in accounting. Application of concepts and theories to cases. Senior standing. Prerequisites: ACC 331.
470. Topics in Accounting - One to three semester hours. In-depth study of selected topics in accounting. Titles and topics will vary. May be repeated with a change of topic up to a maximum of three hours total credit.
475. Special Problems - Individual instruction in accounting. Prerequisites: junior standing and approval of school director.
485. Internship in Accounting - One to three semester hours. Internship in an accounting position with faculty supervision. May not be used to satisfy advanced-level accounting course hours for a major or minor in accounting. Prerequisites: ACC 332 and an accounting GPA of 2.75. Approval of school director and supervising instructor.
For listing of graduate courses for five-year program, consult the current Graduate Bulletin.
Business Economics
OBJECTIVES
The Department of Economics and Finance provides modern training in economic and financial theory and practice to prepare students for a successful career in business, industry or government. Graduates with a degree in business economics or finance are prepared for a wide variety of challenging and rewarding positions in such fields as banking, investments, corporate financial management, insurance, real estate, financial planning, economic research and market analysis. Adegree in economics also provides a very solid foundation for further graduate study, especially in law or public affairs.
DEFINITION OF MAJORS AND MINORS
Bachelor of Business Administration: Business Economics Major
A major in business economics for a B.B.A. candidate consists of all the degree requirements for the B.B.A. listed earlier in this bulletin (which includes ECO 231, 232 and 339) plus ECO 331, 351, 353 and 12 hours of advanced economics electives. Total 21 hours with at least a 2.0 GPA in all economic courses. At least 12 advanced hours must be completed at SFA.
Economics Minor
A minor in economics for a B.B.A. candidate consists of ECO 231, 232 and 339 (all of which are already included in the B.B.A. degree requirements), 351 or 353, and six hours of advanced economics electives. Total 18 hours (only nine additional hours) with at least a 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
A minor in economics for a non-B.B.A. candidate consists of ECO 231, 232, 351 or 353, and nine hours of advanced economics electives. Total 18 hours with at least a 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
Bachelor of Business Administration
| Suggested Program for Business Economics and Finance Majors | |||
Freshman Year (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science w/lab | 4 | Science w/lab | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| CSC 121 | 3 | ART, MUS, THR, or DAN | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 or 232 | 3 | ECO 231 or 232 | 3 |
| ENG Lit/PHI/HIS | 3 | COM 111 | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| BCM 247 | 3 | MTH 220 | 3 |
| 15 | 15 | ||
Junior Year (30 hours) |
|||
| FIN 333 | 3 | MGT 371 | 3 |
| ECO 339 | 3 | GBU 325 | 3 |
| BLW 335 | 3 | Major Requirement | 3 |
| MKT 351 | 3 | Major Requirement | 3 |
| MGT 370 | 3 | Major Requirement or Elective | 3 |
| 15 | 15 | ||
Senior Year (28 hours) |
|||
| Major Requirements or Electives | 14 | Major Requirements or Electives | 11 |
| MGT 463 | 3 | ||
| 14 | 14 | ||
Note: See the Degree Requirements in the College of Business for a complete listing of B.B.A. degree requirements and also see the Notes at the end of the introductory section for the College of Business.
COURSE CREDIT
Unless otherwise indicated, each course carries three semester hours credit and three hours lecture per week.
COURSES IN ECONOMICS (ECO)
231. Principles of Macroeconomics (ECON 2301) - Introduction to the behavioral science of economics that focuses on the aggregate behavior of households, firms and the government. Topics covered include gross domestic product, national income, economic growth, unemployment, inflation, the business cycle, fiscal policy and monetary policy, and international trade.
232. Principles of Microeconomics (ECON 2302) - Introduction to the behavioral science of economics, which focuses on the behavior of individual consumers, firms, government agencies and resource owners. Topics covered include basic price theory, market allocation of resources, consumer behavior, theory of the firm, governmental regulation of business and comparative economic systems.
311. Managerial Economics - Application of economic theory to business decisions. Prerequisite: ECO 232.
331. Money and Banking - Study of the monetary system, commercial banking and central banking in the United States. Prerequisite: ECO 231.
337. Public Finance - Study of the government's role in resource allocation in the economy, including identification of revenue sources and program expenditures, analysis of the effects of taxation and regulation, and understanding political markets and intergovernmental fiscal relations. Prerequisite: ECO 231 or 232.
339. Applied Statistical Analysis - Application of statistical and quantitative methods. Prerequisite: MTH 220.
345. Industry Structure, Market Power and Anti-Trust Legislation - Study of how industry structure determines the market power of individual firms. Examination of the impacts of market power and dominance on consumers and society in general with emphasis on the role played by government through anti-trust legislation. Prerequisite: ECO 232.
351. Income and Employment - Overall performance of the economy with emphasis on the determination of national income, employment and price levels. Prerequisite: ECO 231.
353. Price Theory - Internal workings of a market economy, including price determination and resource allocation in competitive and monopolistic situations. Prerequisite: ECO 232.
359. Sports Economics - Asurvey of the economic theory and literature relevant to the various economic issues in professional and amateur sports. Topics include public funding of sports arenas, labor relations and compensation, and antitrust issues in sports markets. Prerequisite: ECO 231 or 232.
361. Environmental Economics - Economics treatment of environmental policy issues, including pollution abatement and recycling, economic efficiency, market failure, and the valuation of environmental goods.
439. Labor Economics - Theory of labor markets, dealing with labor supply, demand, wage rate behavior, income distribution, wage differentials and unemployment. Prerequisite: ECO 231 or 232.
475. Special Problems in Economics - One to three semester hours. Individual instruction in special topics in economics. Prerequisites: senior standing and approval of department chair.
480. International Economics - International trade theory, tariff and non-tariff barriers to trade, international transactions statement analysis, foreign exchange analysis, direct investment, and current issues and events. Prerequisites: ECO 231, 232.
485. Internship in Economics - Supervised on-the-job training in one or more facets of the field of economics. Cannot be used to satisfy any of the advanced economics courses required of economics majors or business economics majors or economics minors. Prerequisites: junior standing as a major in economics or business economics or a minor in economics, overall GPA of 2.5 or higher, economics GPA of 2.8 or higher, and consent of department chair. Pass or fail.
See General Bulletin.
Computer Information Systems
OBJECTIVES
The digital computer is one of the most useful devices developed by mankind. Computer science is the discipline concerned with the study of this device and how it can be used to process information and help solve complex problems.
The computer science curriculum is designed to allow the future computer specialist to obtain a broad education coupled with detailed knowledge in computer science sufficient to lay a foundation for professional competence in the computing field. Non-specialists may also take computer science courses that will acquaint them with computing capabilities applicable to their main field of endeavor.
COMPUTER INFORMATION SYSTEMS PROGRAM ACCREDITATION
The Bachelor of Business Administration degree with a major in computer information systems is accredited by AACSB International - The Association to Advance Collegiate Schools of Business.
DEFINITION OF MAJOR
Bachelor of Business Administration - Computer Information Systems Major
General Requirements
Students must satisfy requirements for the Bachelor of Business Administration degree with a major in computer information systems as listed in the College of Business section of this bulletin.
Computer Information Systems Major Requirements (34 hours)
- CSC 102, 202, 211, 214, 241 (15 hours)
- CSC 321, 323 (6 hours)
- CSC 411 (one hour), 426 (4 hours)
- Nine advanced hours of computer science (9 hours)
(excluding CSC 340, 350, 351, 353, 355, 385, 412, 452,and 455)
DEFINITION OF MINOR
Computer Information Systems Minor Requirements (21 hours)
- CSC 102, 202, 211 (9 hours)
- Twelve semester hours from the following with at least six hours being advanced: CSC 214, 241, and all three-hour advanced computer science courses [12 hours (excluding CSC 351, 353, 355, 385, 411, 412, 452, and 455)]
At least 12 hours of computer science (six of which must be advanced) must be completed at SFA.
Must maintain a 2.0 GPAin minor courses completed at SFA, in advanced computer science courses at SFAand in computer science transfer courses.
Other Computer Users
- CSC 101 - Introduction to Computing
- CSC 121 - Introduction to Information Processing Systems
- CSC 340 - Application Software for Microcomputers
- CSC 350 - Internet Technologies
- CSC 351 - Internet Programming Concepts
- CSC 353 - System Administration
- CSC 355 - Network Administration
- CSC 452 - Database Application Development
- CSC 455 - Enterprise Security
Bachelor of Business Administration Degree with a Major in Computer Information Systems
| Suggested Course Sequence | |||
Freshman Year (32 hours) |
|||
| Freshman English | 3 | Freshman English | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| CSC 102 | 3 | CSC 202 | 3 |
| Core Elective | 3 | Core Elective | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| BCM 247 | 3 | MTH 220 | 3 |
| CSC 211 | 3 | CSC 241 | 3 |
| CSC 214 | 3 | COM 111 | 3 |
| 15 | 15 | ||
Junior Year (30 hours) |
|||
| CSC 323 | 3 | CSC 321 | 3 |
| Core Elective | 3 | CSC Advanced Elective | 3 |
| ECO 339 | 3 | BLW 335 | 3 |
| GBU 325 | 3 | FIN 333 | 3 |
| MGT 370 | 3 | MGT 371 | 3 |
| 15 | 15 | ||
Core & Remaining Requirements
- Three hours from: ART 280, 281, 282; DAN 140, 341; MHL 245; MUS 140; THR 161, 370
- Three hours from: ENG 200-233H; HIS 151, 152; PHI 153, 223
- HIS 133, 134
- PSC 141, 142
- MKT 351
- MGT 463
- CSC 411 (one hour), 426
- Six advanced hours of computer science (restricted)
- Elective hours as required
Minimum of 28 hours needed to complete the degree program in the senior year.
No student may enroll in any business course numbered 300 or higher unless 60 hours of course work will have been completed by the end of the semester for which the student is enrolling.
At that time the following courses should have been completed:
- CSC 102, 202, 211 (9 hours)
- MTH 143, 144 (6 hours)
- CSC 214 or 241 (3 hours)
- Science (8 hours)
- Freshman English (6 hours)
COURSES IN COMPUTER SCIENCE (CSC)
A student must have a grade of C or higher in all courses that are prerequisite to a computer science course before enrolling in that course. Unless otherwise indicated, each course carries three semester hours credit and three hours lecture per week.
101. Introduction to Computing - General study of computer types, capabilities, uses and limitations. Use of operating systems and application software on a microcomputer. Use of network environments to access online resources. Introduction to problem solving using a computer. Prerequisite: two years of high school algebra or equivalent. Credit not available for students who have taken CSC 121. May not be taken by business majors.
102. Computer Science Principles - Fundamental concepts of computer systems and systems software and an overview of computer science issues. Problem solving and program development using a high-level programming language. Prerequisite: eligibility for enrollment in college algebra.
121. Introduction to Information Processing Systems (BCIS 1305) - General study of computer types, capabilities, uses and limitations from a business-oriented perspective. Use of operating systems and application software on a microcomputer. Use of network environments to access online resources. Introduction to problem solving using a computer. Prerequisite: eligibility for enrollment in a 100-level college mathematics course. Credit not available for students who have taken CSC 101.
201. Introduction to Computer Programming (COSC 1317) - Basic techniques for solving problems by use of a digital computer. Emphasis on application of the computer as a quantitative tool and on the use of the FORTRANlanguage. Prerequisite: two years of high school algebra or equivalent.
202. Computer Programming Principles - Problem solving and algorithm design, program structures, data types, software development methods, and programming style. Prerequisite: CSC 102.
211. Event-Driven Programming - Emphasis on problem analysis, solution design and programming methods. Implementation of commercial applications. Prerequisite: CSC 102.
214. Computer Organization - Binary representation of data and instructions, arithmetic and logical data operations, hardware structures, memory organization, and addressing of data and data structures. Machine language and assembly language instructions and programming, hardware/software interface, and selected programming techniques. Prerequisite: CSC 202.
241. Data Structures - Advanced programming techniques, including indirection and recursion. Conceptual development and implementation of data structures, including arrays, records, linear lists, stacks, queues, trees, tables and graphs. Applications involving strings, sorting, searching and file operations. Prerequisites: CSC 202; CSC 211 recommended.
301. A Contemporary Programming Language - One to three semester hours. Language constructs and applications area. Control structures, input/output, data structures. Use of language in problem solution implementation. May be repeated once for a different language. Prerequisite: six hours of computer science or the equivalent. Additional prerequisites may vary with different languages.
321. Programming Methods and File Structures - Programming efficiency techniques, debugging techniques and file processing for applications in business. Comprehensive programming assignments. Prerequisites: CSC 202, 211.
323. Software Engineering - Current software engineering theory and practice. Methodologies, techniques and tools of software engineering. Prerequisite: CSC 241.
331. Object-Oriented Programming Methods - Use of a modern object-oriented programming language for industrial applications emphasizing contemporary development practices. Comprehensive programming assignments. Prerequisites: CSC 202, 211.
333. Discrete Structures for Computer Science - Mathematical structures for describing data, algorithms and computing machines. Theory and applications of sets, relations, functions, combinatorics, matrices, graphs and algebraic structures, which are pertinent to computer science. Prerequisites: CSC 202; MTH 233 or 144.
340. Application Software for Microcomputers - Advanced utilization of spreadsheet software. Utilization of database software. Operating systems and disk management skills. May not be used to satisfy computer science requirements for a computer science or computer information systems major or a computer science minor. Prerequisite: CSC 101 or 102 or 121.
342. Algorithm Analysis - Study of algorithm design, analysis tools and techniques for selected problems, including sorting, searching, graphs, branch and bound strategies, dynamic programming, algebraic methods, string matching, and sets. An introduction to order notation, timing routines and complexity classes. Prerequisites: CSC 214, 241.
343. Computer Architecture - Architectural structure and organization of computers. Analysis of the processor components, memory structure, I/O section and bus. Study of system component interrelationships and interactions with the operating system. Prerequisites: CSC 214; CSC 241 recommended.
350. Internet Technologies - Technology, structure, limitations and uses of the Internet. E-commerce and digital transactions. Web page design. May not be used to satisfy computer science requirements for a computer science or computer information systems major or a computer science minor. Prerequisites: CSC 101, 102 or 121.
351. Internet Programming Concepts - Introduction to Internet application programming using scripting languages and user-interface design in a server-delivered, browser-based environment. May not be used to satisfy computer science requirements for a major or minor in computer science or computer information systems. Prerequisites: CSC 202 and 350; or CSC 241.
353. System Administration - The configuration, installation and maintenance of a computer using a current operating system in a networked environment. Emphasis will be placed on resource management, performance and security. May not be used to satisfy computer science requirements for a major or minor in computer science or computer information systems. Prerequisites: CSC 202 or 211.
355. Network Administration - Network administration principles, tools and techniques, including network installation, configuration, operation and maintenance. Exploration of current issues, topics and trends in network development. May not be used to satisfy computer science requirements for a major or minor in computer science or computer information systems. Prerequisite: CSC 202.
385. Internship in Computer Science - One to three semester hours. Supervised on-the-job training in one or more facets of the field of computer science. Prerequisites: Advanced standing as a major or minor in the Department of Computer Science, three advanced hours of computer science, overall GPA of 2.5 or higher, computer science GPA of 2.5 or higher and consent of the CSC 385 course supervisor. May not be used to satisfy computer science requirements for a computer science or computer information systems major, or any minor in the Department of Computer Science. May be repeated to a total of three hours credit. Pass or fail.
401. Contemporary Topics in Computer Science - One to three semester hours. Study of recent developments and topics of current interest in computer science. Astudent may repeat this course once with department chair approval. May be used only once to partially satisfy the 400-level course requirement in computer science. Prerequisites: six advanced hours of computer science or department chair approval. Particular prerequisites may vary with different topics.
411. Ethics in Computer Science - One semester hour. Study of ethical concepts to guide computing professionals. Implications and effects of computers on society. Responsibilities of computing professionals in directing emerging technology. May not be used to satisfy requirements toward a minor in computer science, computer information systems or information technology. Prerequisites: 18 hours of computer science with at least six hours advanced and department chair approval.
412. Computer Science Practicum - Operation and supervision of computer facilities in a production and student environment. May not be used to satisfy advanced computer science requirements for a computer science or computer information systems major, or any minor in the Department of Computer Science. Prerequisites: 18 hours of computer science with at least six hours advanced and department chair approval.
421. Applied Operations Research - Quantitative techniques for resource management, decision-making and system analysis with emphasis on development and use of computer implementations of mathematical models. Prerequisites: CSC 241; MTH 144 or 233; MTH 220.
425. Database Management Systems - Study of database management systems. Design and implementation of applications using database management systems. Prerequisites: CSC 241; CSC 321 or 331; three additional advanced hours of computer science excluding CSC 340, 350, 351, 353, 355, 385, 411, 412, 452 and 455.
426. Requirements Engineering and System Modeling - Study of the methodology for building a complete application system. Emphasis on critical analysis of existing systems and design of computer-based systems. Prerequisite: CSC 323.
431. System Simulation and Model Building - Simulation methodology, generation of random variants, design of experiments with deterministic and stochastic models. Prerequisites: CSC 241; MTH 144 or 233; MTH 220.
435. Teleprocessing and Data Communications - Functional evolution and role of data communications. Considerations in data communications. Applications in general. The design issues. System components and their interrelationships. Networks. Prerequisites: CSC 241, 343.
441. Principles of Systems Programming - Operating systems principles, systems utilities, language processors and user interfaces. Prerequisites: CSC 214, 241; CSC 323 or 342 or 343.
442. Organization of Programming Languages - Language definition, structure, data types, control structures, parameter passage, subprogram interface and block-structured language. Information binding, data storage and mapping, execution environments, input/output, recursion, multiprocessing. Prerequisites: CSC 241; CSC 323 or 342 or 343.
445. Computer Graphics - Overview of the hardware, software and techniques used in computer graphics. Graphics primitives, two-dimensional transformations, painting, windowing and clipping. Three-dimensional graphics, including hidden lines and surfaces, lighting, texturing, and shading. Prerequisites: CSC 241; CSC 323 or 342 or 343; MTH 133.
452. Database Application Development - Applied study of the logical and physical organization of database systems and their role in information technology. Design and implementation of applications using database management systems. May not be used to satisfy computer science requirements for a major or minor in computer science or computer information systems. Prerequisites: CSC 211, 340.
455. Enterprise Security - Practical approaches to ensuring the security of information systems. May not be used to satisfy computer science requirements for a major or minor in computer science or computer information systems. Prerequisites: CSC 353, 355.
475. Special Problems - One to three semester hours. Individual instruction in a computer science. May be repeated once for a different topic with department chair approval. Prerequisites: junior standing and department chair approval.
See General Bulletin.
Finance
OBJECTIVES
The Department of Economics and Finance provides modern training in economic and financial theory and practice to prepare students for a successful career in business, industry or government. Graduates with a degree in business economics or finance are prepared for a wide variety of challenging and rewarding positions in such fields as banking, investments, corporate financial management, insurance, real estate, financial planning, economic research and market analysis. Adegree in economics also provides a very solid foundation for further graduate study, especially in law or public affairs.
DEFINITION OF MAJORS AND MINORS
Bachelor of Business Administration: Finance Major
A major in finance for a B.B.A. candidate consists of all the degree requirements for the B.B.A. listed earlier in this bulletin (which includes FIN 333) plus FIN 357, 370, 373 and 18 hours from the following: three to six hours from FIN 401, ACC 331, 332, 333, 343; and 12 to 15 hours from ECO 331, FIN 358, 361, 369, 401 (if not taken above), 410, 415, 433, 448, 458, 471, 474, 475 and 490. Not more than six hours may be counted from ECO 331, FIN 361, 369. Total 27 hours; must have at least a 2.0 GPA across all 27 hours plus FIN 333. At least 12 advanced hours must be completed at SFA.
AREAS OF EMPHASIS for B.B.A. in FINANCE
Students majoring in finance who are interested in an emphasis in financial planning should choose the following courses: FIN 357, 361, 369, 370, 373, 415, 448; ACC 343; and three hours from FIN 358, 401, 410, 433, 458, 471, 474, 475 and 490. Students majoring in finance who are interested in an emphasis in banking and financial services should choose the following courses: FIN 357, 361, 370, 373, 401; ECO 331; six hours from ACC 331, 343; FIN 448, 471 and 490; and three hours from FIN 358, 410, 433, 458, 474 and 475 (as well as any of those elective courses not taken above, including ACC 332 and 333, with an overall maximum of six hours in ACC). Students majoring in finance who are interested in an emphasis in investment management should choose the following courses: FIN 357, 370, 373, 401, 410, 458; six hours from ACC 343, FIN 358, 433 and 490; and three hours from ECO 331, FIN 361, 369, 448, 471, 474 and 475 (as well as any of those elective courses not taken above, including ACC 331, 332, 333).
FINANCE MINOR
A minor in finance for a B.B.A. candidate consists of FIN 333 (already included in the B.B.A. degree requirements), 357, 370, 373 and six hours from FIN 358, 401, 410, 415, 433, 458, 471, 474, 475 and 490. Total 18 hours (only 15 additional hours) with at least a 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA. A minor in finance for a non-B.B.A. candidate consists of ACC 231, FIN 333, 357, 370 and six hours from FIN 358, 373, 401, 410, 415, 433, 458, 471, 474, 475 and 490. Total 18 hours with at least a 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA. A minor in financial planning for a B.B.A. candidate consists of FIN 357, 361, 369, 415, 448 and ACC 343. Atotal of 18 hours with at least a 2.0 GPA. At least nine hours must be completed at SFA. A minor in financial planning for a non-B.B.A. candidate consists of ACC 231, 232, 343 and FIN 333, 357, 361, 369, 415, 448. A total of 27 hours with at least a 2.0 GPA. At least 15 hours must be completed at SFA.
Bachelor of Business Administration
| Suggested Program for Business Economics and Finance Majors | |||
Freshman Year (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science w/lab | 4 | Science w/lab | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| CSC 121 | 3 | ART, MUS, THR, or DAN | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 or 232 | 3 | ECO 231 or 232 | 3 |
| ENG Lit/PHI/HIS | 3 | COM 111 | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| BCM 247 | 3 | MTH 220 | 3 |
| 15 | 15 | ||
Junior Year (30 hours) |
|||
| FIN 333 | 3 | MGT 371 | 3 |
| ECO 339 | 3 | GBU 325 | 3 |
| BLW 335 | 3 | Major Requirement | 3 |
| MKT 351 | 3 | Major Requirement | 3 |
| MGT 370 | 3 | Major Requirement or Elective | 3 |
| 15 | 15 | ||
Senior Year (28 hours) |
|||
| Major Requirements or Electives | 14 | Major Requirements or Electives | 11 |
| MGT 463 | 3 | ||
| 14 | 14 | ||
Note: See the Degree Requirements in the College of Business for a complete listing of B.B.A. degree requirements and also see the Notes at the end of the introductory section for the College of Business.
COURSES IN FINANCE (FIN)
268. Real Estate Appraisal - Functions, purposes and techniques of appraising land and improvements. Prerequisite: FIN 265 or consent of instructor.
333. Introduction to Financial Management - Role of finance in the modern business organization with emphasis on the decision process. Prerequisite: ACC 231.
357. Introduction to Investments - Examination of the operation and functions of the organized security markets with emphasis on the individual investor. Prerequisite: FIN 333 or consent of instructor.
358. International Financial Markets - Study of the operations in important debt, equity, derivative and swap markets around the world. Focus on issues of valuation and market efficiency with special attention on measuring and hedging foreign exchange and interest rate risks. Prerequisite: FIN 333.
361. Risk Management and Insurance - Introductory course in the principles of risk management and insurance: the place of risk management and insurance in the economy, the theory and principles of risk management and insurance, and comprehensive coverage of all lines of insurance.
366. Real Estate Law - See BLW 366.
369. Personal Finance - Introduction to personal financial decision making. Prepares individuals to deal with decisions about financial strategies, cash flow management, managing risk and insurance, and retirement needs and analysis.
370. Financial Institutions - Thorough study of financial institutions in terms of their characteristics, roles, functions, operations and importance. Prerequisite: FIN 333.
373. Intermediate Financial Management - Study of the conceptual and analytical framework guiding the investment, financing and dividend decisions of the firm. Prerequisite: FIN 333.
401. Financial Statement Analysis - Current topics in financial analysis. Analytical approach to financial statements with integration of finance and accounting concepts and principles. Prerequisite: FIN 333.
410. Speculative Markets - Study of evolution of financial futures and options with emphasis on strategies and applications. Prerequisite: FIN 333.
415. Personal Financial Planning - Prepares students to assist others in their financial planning and strategies of investment and insurance. Utilization of case studies involving retirement, estate and tax planning, and risk analysis. Capstone course for the financial planning emphasis in the finance major. Prerequisites: FIN 357, FIN 361, FIN 369 and ACC 343, or consent of department head.
433. International Financial Management - Basic money management for a corporation which operates in the world economy - exchange rate fluctuations, arbitrage and global strategic planning from the corporate viewpoint. Prerequisite: FIN 333.
448. Estate Planning and Taxation - Astudy of the financial and non-financial aspects of the efficient transfer and conversation of wealth consistent with the client's goals. Topics include trusts, wills, probate, advanced directives, charitable giving, wealth transfers and related estate taxes. Prerequisite: FIN 369 or equivalent.
458. Security Analysis and Portfolio Management - Emphasizes recent theoretical and analytical developments in security selection and portfolio management. Includes a consideration of relevant asset valuation models. Prerequisite: FIN 357.
471. Commercial Bank Management - Designed to provide the student with an understanding of commercial bank operations and management. Prerequisite: FIN 370.
474. Financial Analysis and Policy - Comprehensive case study of problems of financial management. Prerequisite: FIN 373.
475. Special Problems in Finance - One to three semester credit hours. Individual instruction in special topics in finance. Prerequisites: senior standing and approval of department chair.
485. Internship in Finance - Supervised on-the-job training in one or more facets of the field of finance. This course cannot be used to satisfy any of the advanced finance courses required of finance majors or minors. Prerequisites: junior standing as a major or minor in finance, overall GPA of 2.5 or higher, finance GPA of 2.8 or higher, and consent of department chair. Pass or fail.
490. Student Investment Roundtable - Supervised application of security analysis and portfolio management skills, including research techniques, asset allocation, security selection, proxy voting, performance reporting and analysis of current topics in the field. Prerequisites: finance major or minor, FIN 357 and consent of director of Student Roundtable and department chair.
See General Bulletin.
General Business
OBJECTIVES
The general business major is ideally suited for students who know exactly what career paths they plan to pursue after graduation and who wish to select courses that directly apply to that specific career. This major also allows students to obtain a broad-based B.B.A. degree without emphasizing any one of the functional areas of business.
DEFINITION OF MAJOR
In addition to the foundation courses that are required for the Bachelor of Business Administration degree, the major in general business consists of:
- Six hours selected from ECO 331; FIN 357, 361; GBU 321; and MGT 373
- Six hours representing two of the following areas:
- Law: BLW 366, 437, 456, 468 and 478
- Communication: BCM 347, 447 and 450
- Technology: GBU 310, 440, 461 and CSC 340
- Nine advanced hours within the College of Business.
AREAS OF EMPHASIS
Students interested in a corporate communication emphasis should choose the following courses in their general business major: BCM 347, 447 and 450; GBU 321; MGT 373; three hours from GBU 310, 440, 461 or CSC 340; and three hours from BLW 456 or GBU 345 or 485.
Students interested in a legal studies emphasis should choose the following courses in their general business major: nine hours from BLW 366, 437, 456, 468, 478 or GBU 400; six hours from ECO 331, FIN 357 or 361, GBU 321, or MGT 373; three hours from ACC 343, ECO 345, GBU 485, MGT 379 or MKT 425 or 357; and three hours from BCM 450 or GBU 440.
DEFINITION OF MINORS
To further meet the specialized needs of students, the department offers minors in administrative law, business communication, general business and general business technology applications. At least nine hours of any minor (six of which must be advanced) must be completed at SFA.
A minor in administrative law consists of BLW 335, 437 and PBA 300; six semester hours selected from BLW 456, 468 and 478; and three semester hours selected from PSC 301, 302, 403, 447, 448 or CJS 305. Total 18 hours with at least a 2.0 GPA.
A minor in business communication consists of BCM 247, 347, 447, 450 and six semester hours selected from the following courses: COM 170, 380; MKT 352, 353; and ENG 273, 473. Total 18 hours with at least a 2.0 GPA.
A minor in general business consists of ACC 101 or 231; GBU 147 or FIN 369; BCM 247 or BLW 330; ECO 231; and nine advanced hours from the College of Business with no more than six advanced hours from any one of the following areas: accounting, business communication, business law, computer science, economics, finance, general business, management and marketing. No more than three hours from BLW 330 and BLW 335 will apply to the general business minor. Total 21 hours with at least a 2.0 GPA. Students earning the B.B.A. degree are not eligible to earn the general business minor.
A minor in general business technology applications consists of BCM 347; GBU 310, 321, 440, 461; and six hours from CSC 102, 202, 211, 340, 350. Total 21 hours with at least a 2.0 GPA.
PETROLEUM LAND MANAGEMENT CERTIFICATE
The courses required for the Petroleum Land Management Certificate are ACC 101 or 231, BLW 366 and 468, and GBU 400 and 485. General business majors who wish to earn the PLM Certificate may select the required courses as part of their major and complete the certificate without taking any additional coursework. GOL 131 and 132 are suggested as the required science courses and suggested electives include GOL 350, FOR 223 and GIS 224. Students pursuing the general business minor can concurrently earn the PLM Certificate by taking one additional course: suggested electives include those previously mentioned as well as FIN 333 and GBU 440. Astudent who has previously earned a bachelor's degree in any field may take the required courses and earn the PLM certificate.
TEACHER EDUCATION PROGRAMS
Students who obtain a Bachelor of Business Administration degree and also complete the courses that are necessary to teach business education in the secondary schools of Texas have a certain amount of flexibility in job choice. The business teaching certification requires the B.B.A. foundation courses and a general business major incorporating the following courses: GBU 310, 321, 440; BCM 447; and BLW 437.
The technology applications certification requirements can also be met through the general business major. The requirement for this certification includes the B.B.A. foundation courses plus the following courses: BCM 347; CSC 340; and GBU 310, 321, 440, 461, 475.
These programs also require that students complete the professional development courses that are specified by the College of Education for teaching certification. (See the College of Education section of the General Bulletin).
Bachelor of Business Administration
| Suggested Program for General Business Majors* (120 hours) | |||
Freshman Year** (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| CSC 121 | 3 | COM 111 | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 or 232 | 3 | ECO 231 or 232 | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| ENG/HIS/PHI | 3 | MTH 220 | 3 |
| BCM 247 | 3 | ART, MUS, THR, or DAN | 3 |
| 15 | 15 | ||
Junior Year*** (30 hours) |
|||
| GBU 325 | 3 | FIN 333 | 3 |
| BLW 335 | 3 | MGT 371 | 3 |
| MGT 370 | 3 | Major Requirement | 3 |
| MKT 351 | 3 | Major Requirement | 3 |
| ECO 339 | 3 | Major Requirement/Elective | 3 |
| 15 | 15 | ||
Senior Year (28 hours) |
|||
| Major/Minor Requirements and Electives | 14 | Major/Minor Requirements and Electives | 11 |
| MGT 463 | 3 | ||
| 14 | 14 | ||
** For undecided business majors, GBU 147 is recommended as an elective.
*** See information at the beginning of the College of Business section regarding eligibility for upper-level business courses.
COURSE CREDIT
Unless otherwise indicated, courses are three semester hours credit. Enrollment in courses numbered 300 or higher requires junior standing.
COURSES IN BUSINESS COMMUNICATION (BCM)
247. Business Communication (BUSI 2304) - Application of business communication principles through creation of effective business documents and oral presentations. Includes study and application of team communication and use of technology to facilitate the communication process. Prerequisites: six hours from English 131, 132, 133 or 235 and basic keyboarding skills.
347. Administrative Communication - Study of administrative communication skills with focus on written and visual communication. Incorporation of electronic presentation tools in document development. Prerequisites: BCM 247 or ENG 273. Recommended prerequisites: CSC 101 or 121.
447. Organizational Communication - Study of the total organizational communication process within business organizations, including issues of organizational culture, diversity, power, leadership, conflict resolution, ethical issues and international communication.
450. Executive Communication - Study and practice in communication skills useful for today's business executive. Specific areas covered as they apply to business include interviewing, listening, meeting planning, presentations, crisis communication and other communication topics.
475. Special problems - Instruction in special topics in business communication.
COURSES IN BUSINESS LAW (BLW)
330. Personal Law - Examination of the law that defines general legal rights and responsibilities of individuals, including the law of contracts, torts, real property, employer-employee relations, consumer transactions, constitutional protections, estate planning, family relationships and criminal liability. Course may not be used to satisfy requirements of the B.B.A. degree.
335. Business Law - Examination of various legal relationships, which are significant in business, including, contracts, agency, torts, intellectual property, personal property, bailments and related subjects. Prerequisite: junior standing.
366. Real Estate Law - Examination of real estate concepts, including estate in land contracts, voluntary and involuntary conveyances, real estate description, liens, methods of title assurance, recording procedures, landlord-tenant law, agency law, and licensure requirements for real estate professionals. Emphasis on Texas Real Estate Law concepts. (Same as FIN 366).
437. Regulation of Business by National Governments - Legal principles involved in the regulation of international business activity by the governments of the world. Prerequisite: BLW 335.
456. Employment and Agency Law - Study of the legal principles that define the relationship between employers and employees, including obligations imposed by federal and Texas statutes. Prerequisite: BLW 335 or consent of department chair.
468. Oil and Gas Law - Examination of the legal principles involved in oil, gas and mineral ownership, title research, curative work and leases. Prerequisite: BLW 335 or consent of department chair.
475. Special Problems - Instruction in special topics in business law.
478. Environmental Regulatory Law - Study of environmental regulation, including regulations directed at business activities and intended to define the use and protection of natural resources. Examination of both statutes and case law, providing an overview of the history and current requirements of selected environmental regulation. Prerequisite: BLW 335 or consent of department chair.
COURSES IN GENERAL BUSINESS (GBU)
147. Introduction to Business (BUSI 1301) - Overview of basic business functions, including accounting, business law, communication, computer technology, economics, finance, marketing and management. Not open to students with junior or senior standing in the College of Business.
310. Business Communication Technologies - Comprehensive study of word processing equipment, systems and procedures. Emphasis on word processing applications, work measurement and comparative product evaluation. Prerequisites: CSC 121 or equivalent and keyboarding skills of at least 30 wpm.
321. Information Technology - Introduction to the technology and processes used within the information processing cycle and its impact on organizational and personal productivity.
325. Business, Ethics and Society - Comprehensive study of the dynamic social, political, legal and regulatory environments within which domestic and international business must operate. Course topics are examined with emphasis on ethical business decision making and consideration of social responsibility of business.
345. Training and Development - Application of theories of learning and instructional development to the education and training of employees in the organizational environment.
400. Negotiation and Alternate Dispute Resolution - Study of negotiation theories and skills applicable to internal and external business transactions. Conflict analysis in domestic, international and cross-cultural settings will be addressed. Dispute resolution methods, resolution systems, social and ethical issues, and trends will be examined.
440. Records Management - In-depth study of records management programs for organizations. Hands-on application with an appropriate database management software program. Prerequisite: CSC 121 or equivalent.
461. Information Management - Theories, issues and strategies related to the management of information as a corporate asset. Emphasis on strategic information planning, information access, computer-human interaction, data security and electronic privacy.
470. Special Topics - In-depth study of current interest within the disciplines offered in the Department of General Business. One to three semester hours. Can be repeated for a maximum of three credit hours. Prerequisite: junior standing.
475. Special Problems - Instruction in special topics in general business. Prerequisite: approval of department chair.
485. Internship in General Business - Individually supervised internship in general business. Advanced standing as a major in general business. Consent of department chair.
See General Bulletin.
International Business
OBJECTIVES
International Business Curriculum
The international business major provides students with a broad-based business management education with an international perspective, focusing on a general understanding of the economic, political, historical, geographical and cultural factors that affect international business opportunities, strategies, policies and practices. The interdisciplinary curriculum is designed to cover the international business environment so that its effects on business opportunities and problems are clearly understood. The international business major prepares students for a variety of entry-level positions with business and government. Students find career opportunities with business firms involved with international trade or with controlling interests in foreign production and marketing facilities. Various governmental agencies - state, national and international - also offer numerous career opportunities for the major.
Electronic Business Curriculum
"Electronic business" (e-business) is the term commonly used to describe the use of the Internet and other digital technology for conducting business, including advertising, organizational communication, control/coordination, training, management, etc. E-business activities involving buying and selling goods or services often are referred to as "electronic commerce" (e-commerce). The electronic business minor provides preparation for the student who desires to be actively engaged in the e-business operations of a firm, including being knowledgeable about e-business technology and how it relates to management strategies and issues. Students completing the electronic business minor can find positions in all types of public and private organizations, including "virtual" companies that conduct essentially all of their business by electronic means.
Sales Curriculum
The emphasis and minor in sales within the marketing major provide students with the concepts, tools and practices used in the professional fields of personal selling and sales management. Students learn how to create and present sales presentations and how to manage a field sales force, including hiring, training and motivating a sales force. The sales minor provides preparation for a career in personal selling and sales management. Personal selling and sales management are some of the largest and most financially rewarding careers available to college graduates.
Entrepreneurship Curriculum
Entrepreneurship may be defined as the "pursuit of opportunity" and is often manifested in either a new business startup or a value-creating expansion within an ongoing enterprise. This entrepreneurial spirit is universal and is impervious to age, gender or social/economic background. It has been the engine of job creation, innovation and the creation of new industries within the United States for decades. To fully understand the risks and rewards of an entrepreneurial endeavor, students in this discipline learn how to evaluate the degree to which an idea is an opportunity. The dynamics, paradoxes, myths and critical aspects surrounding this process also are studied.
The minor in entrepreneurship provides students with a basis of knowledge that will improve their understanding of entrepreneurial processes. The major in management with an emphasis in small business management/entrepreneurship provides similar preparation but with a stronger emphasis on building general management skills and critical thinking processes.
Most degree programs prepare students for success in given disciplines. In contrast, students completing the entrepreneurship minor or the management major with small business management/entrepreneurship emphasis are prepared to evaluate an idea, structure a top management team and marshal resources in the pursuit of opportunity.
Sports Marketing Curriculum
The minor in sports marketing and the emphasis in sports marketing within the marketing major provide students with an overview of marketing concepts, theories and practices in relation to the sports industry. Specific coverage of sports marketing topics is included along with general marketing concepts that are of use to sports marketers. The program also covers business and marketing strategies in the context of sports, the growing emphasis on the globalization of sports marketing, current research in sports marketing and ethical issues in sports marketing.
Students completing the sports marketing minor or the emphasis in sports marketing within the marketing major can find sports-related jobs in marketing, entrepreneurship, administration, representation and media.
DEFINITIONS OF MAJORS AND MINORS
International Business Major
Students seeking a major in international business must qualify for a Bachelor of Business Administration degree. In addition to the core curriculum, business field of study and business foundation requirements, the student must complete the following three sets of requirements:
Part A - Foundation Courses for the Major: GEO 230; MGT 422 and 472; MKT 452; PSC 332; and three hours from ECO 480, FIN 358 or FIN 433.
Part B - Specialized Region/Country Courses and Cultural and General International Topics: a total of six hours selected from GEO 310, 365, 450; HIS 303, 312, 313, 320, 321, 328, 332, 333, 342, 352, 412, 416; LAS 300, 315, 450; PSC 304, 338, 441; ANT 231; BLW 437; HMS 230, 403 or SPA 320.
Part C - Language Requirement: three hours of college credit in a foreign language (a spoken and written language other than English) at a level equal to or higher than SPA 232/235, FRE 232/235 or GER 232. ASpecial Problems course (ACC 475, ECO 475, FIN 475, GBU 475, MGT 475, MKT 475, etc.) or internship course (ACC 485, ECO 485, FIN 485, GBU 485, MGT 476, MKT 486, etc.) may be counted toward part B of the international business major if the course is "international" in nature (conducted at least partly overseas or at least partly dealing with international business) and is approved by the chair, Department of Management, Marketing and International Business. Texas students who have completed the B.B.A. field of study at another Texas institution are not required to complete GEO 230 but are encouraged to do so. Total 27 hours with a minimum 2.0 GPA. At least 12 hours of advanced coursework in the major must be completed at SFA.
International Business Minor
Students seeking a minor in international business must complete MGT 422; MKT 452; three hours from ECO 480, FIN 358, or FIN 433; three hours from PSC 304, 338, 332, or 441; and six to eight hours of college credit in the same foreign language (must be a spoken and written language other than English). Students with a major in management or marketing will substitute an approved elective for MGT 422 or MKT 452, as applicable. Total 18-20 hours with a minimum 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
Electronic Business Minor
The electronic business (e-business) minor is available to any student who meets the course prerequisites. The minor consists of MGT 370 and 472, MKT 351 and 425, CSC 340 and 350, and GBU 461. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
Entrepreneurship Minor
For students pursuing a Bachelor of Business Administration degree, a minor in entrepreneurship consists of: MGT 370, MGT 371, MGT 463, MKT 351 and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA. For non-B.B.A. students, a minor in entrepreneurship consists of: MGT 370; MKT 351; ACC 231 or ACC 101; and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 18 hours with a minimum 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
Bachelor of Business Administration
| Course Sequence for International Business Major | |||
Freshman Year (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| COM 111 | 3 | CSC 121 | 3 |
| 16 | 16 | ||
Sophomore Year (33 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| BCM 247 | 3 | ART, MUS, THR, DAN | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| MTH 220 | 3 | ENG LIT, PHI, HIS | 3 |
| FRE 232/SPA 232* | 3 | ||
| 18 | 15 | ||
Junior Year (30 hours) |
|||
| ECO 339 | 3 | FIN 333 | 3 |
| MGT 370 | 3 | BLW 335 | 3 |
| MKT 351 | 3 | GBU 325 | 3 |
| MGT 371 | 3 | Major Requirement | 3 |
| Major Requirement | 3 | Major Requirement | 3 |
| 15 | 15 | ||
Senior Year (25 hours) |
|||
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | Elective | 3 |
| Elective | 3 | MGT 463 | 3 |
| Elective | 1 | ||
| 13 | 12 | ||
*This course sequence assumes the student has taken sufficient language courses in high school to test out of FRE 131, 132, 231 or SPA131, 132, 231. If a student must take the 131, 132, 231 courses, then elective hours will be adjusted accordingly.
COURSE CREDIT
Unless otherwise indicated, each course carries three-semester hours credit and three hours lecture per week.
COURSES IN MANAGEMENT (MGT)
See information at the beginning of the College of Business section regarding eligibility for upper-level courses.
100. Overview of Management: Trends and Functional Specialties - One semester hour. Specialized course designed to provide students with an overview of the functional specialties of the management profession, trends and current events within management, and general qualifications and responsibilities required within the management profession to meet the changing environment of modern organizations. (May not be used to fulfill major or minor requirements in management).
370. Management Principles - Management philosophy, functions of management and behavioral approaches to management, including the impact of demographic diversity on organizations. Presentation of management as a discipline and a process. Prerequisite: junior standing.
371. Operations Management - Concepts and techniques in management of productive activity in service and manufacturing systems. Prerequisites: MTH 220 or equivalent and junior standing.
372. Supply Chain Management - Overview of supply chain management, a total systems approach to managing the entire flow of information, materials and services from raw materials through suppliers, operations, factories, warehouses and distribution to the end customers. Prerequisites: MGT 370 and 371 (371 may be taken concurrently).
373. Human Resource Management - Introduction to human resource management; employment, placement and human resource planning; training and development; compensation and benefits; employee and labor relations; health, safety and security; human resource research. Prerequisite: junior standing.
377. Organizational Behavior - Study of human behavior in organizational settings, the interface between human behavior and the organization, and structure and process of the organization itself. Prerequisite: MGT 370.
379. Employee and Labor Relations - Employee-employer relationships in non-unionized and unionized settings; problems and theories of union organizing, collective bargaining and contract administration. Prerequisite: MGT 370.
380. Quantitative Management Methods - Introduction to quantitative techniques for decision-making, including linear programming, goal programming, integer programming, non-linear programming, transportation, assignment method programming and network flow models. Prerequisite: MGT 371.
383. Purchasing and Materials Management - Purchasing function and its integration as a subsystem into material planning, procurement, movement and storage activities within an organization. Includes purchasing management, purchasing policy and procedures, and material and logistic system components. Prerequisite: junior standing.
390. Principles of Entrepreneurship - Study of special circumstances surrounding starting and managing a small business. Special emphasis on service and retailing as well as small-scale manufacturing operations.
395. Career Planning - One semester hour. Preparation for job search: interviewing techniques, development of resumes and letters of application, and career planning. Pass or fail. (May not be used to fulfill major or minor requirements in management.)
422. International Management - Management processes and practices in international business operations. Examination of managerial functions, such as planning, organizing, communicating, staffing, motivating and controlling, in the international business environment. Prerequisites: MGT 370 and senior standing.
461. Supervisory Management - Techniques involved in supervision: cases in handling morale, discipline, communication, grievances, and other phases of employee and labor relations. Prerequisites: MGT 370 and senior standing.
463. Business Policy and Strategy - Formulation and implementation of strategy in the organization, emphasizing the integration of decisions in functional areas. Prerequisites: completion of all junior-level business foundation courses (BLW 335, ECO 339, GBU 325, FIN 333, MGT 370, MGT 371 and MKT 351).
464. Entrepreneurial Field Studies - Student teams, drawing from basic concepts developed in class and lectures, act as consultants to entrepreneurial firms facing problems associated with growth or the pursuit of opportunity. Prerequisites: ACC 231, CSC 121, MGT 370 and MKT 351.
466. Entrepreneurial Family Firms - Students starting or continuing a family business must be aware of the intricate dynamics of handling the interactions between family and business systems, and this course suggests how to integrate the entrepreneurial mindset into these dynamics for firm survival. Prerequisite: MGT 390.
470. Topics in Management - In-depth study of selected topics in management. Titles and topics will vary. Prerequisite: MGT 370 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.
471. Services Management - Concepts and issues in the management of services. Prerequisites: MGT 371 and senior standing.
472. Management Information Systems - Overview of organizational and technological issues involved in information systems from a management perspective. Prerequisites: MGT 371, CSC 121 and senior standing. MGT 371 may be taken concurrently.
475. Special Problems in Management - One to three semester hours. Individual instruction in management. Prerequisites: senior standing, 15 hours of management, and approval of supervising instructor and department chair.
476. Internship in Management - One to three semester hours. Supervised on-the-job application of management skills. Prerequisites: junior standing as a major or minor in management or international business; GPA 2.5 overall and 2.5 in management; sufficient coursework to address internship requirements, as determined by supervising instructor; and consent of department chair and supervising instructor.
477. Current Business Topics - One semester hour. Specialized course designed to provide students with the opportunity to meet and discuss business topics with executives from various industries and companies. Executives will address key business management issues from their unique positional and organizational perspectives. Prerequisite: senior standing. Pass or fail. (May not be used to fulfill major or minor requirements in management.)
484. Compensation and Benefits - Wage and salary administration in private and public organizations; total compensation systems; interrelationships among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction; employee benefits; and employee incentive programs. Prerequisites: MGT 373 and senior standing.
485. Entrepreneurship: Opportunity Assessment - An extension and application of the skills and knowledge developed in MGT 390, including preparation of a feasibility study for a new or substantially changed business. Prerequisite: MGT 390 or consent of instructor.
COURSES IN MARKETING (MKT)
See information at the beginning of the College of Business section regarding eligibility for upper-level business courses.
100. Overview of Marketing: Trends and Functional Specialties - One semester hour. Specialized course designed to provide students with an overview of functional areas of marketing studies, trends and current events within these areas as well as general qualifications and responsibilities required within the marketing profession to meet the changing environment of modern society and organizations. (May not be used to fulfill major or minor requirements in marketing.)
351. Principles of Marketing - Basic marketing processes and concepts, functions, institutions, environment, techniques and factors in marketing management. Prerequisite: junior standing.
352. Advertising and Promotion - Introduction to theory and practice of advertising and promotion. Prerequisite: junior standing.
353. Personal Selling - Sales theory, techniques, strategy and salesperson characteristics. Prerequisite: junior standing.
354. Retailing - Retail marketing institutions and their operations. Prerequisite: MKT 351.
355. Consumer Behavior - Behavior of consumers and influences on buyer behavior, consumption patterns, and implications for marketing research and decisions. Prerequisite: MKT 351.
357. Distribution Channels - Comprehensive study of marketing distribution channels, including historical development, economic justification, design, selection and management. Prerequisite: MKT 351.
358. Sports Marketing - Marketing concepts, theories and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy, including product, promotion, pricing and distribution practices of sports marketing. Prerequisite: MKT 351.
360. Marketing of Services - Examination of the unique aspects of service organizations within the field of marketing. Prerequisite: MKT 351.
362. Sports Promotion - Concepts, techniques, research and strategy in sports promotion and advertising in the sports industry. Prerequisites: MKT 358.
425. Systems and Internet Marketing - An integrative overview of marketing information systems and Internet marketing with an emphasis on major strategic opportunities, issues and problems. Covers the use of information systems and technology to interact, collaborate and transact business with the company's customers, employees, suppliers, partners and society. Prerequisites: CSC 121, MGT 370 and MKT 351.
452. International Marketing - International marketing decisions, based on cultural, social, political, legal and economic factors. Prerequisite: MKT 351.
454. Business-to-Business Marketing - Comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisite: MKT 351.
455. Marketing Research - Current research techniques to obtain marketing information for effective business decisions. Prerequisites: MKT 351 with a grade of C or better, CSC 121 and MTH 220.
456. Sales Management - Management of field sales personnel, including motivation, sales territories and administrative functions. Prerequisite: MKT 351.
457. Strategic Marketing - Strategy, concepts and techniques in the total business organization with emphasis on marketing planning and decision making. Prerequisites: MKT 351, 355 and 452.
470. Topics in Marketing - In-depth study of selected topics in marketing. Titles and topics will vary. Prerequisite: MKT 351 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.
475. Special Problems in Marketing - One to three semester hours. Individual instruction in marketing. Prerequisites: senior standing, 15 hours of marketing, and approval of supervising instructor and department chair.
486. Internship in Marketing - One to three semester hours. Supervised on-the-job application of marketing skills.
See General Bulletin.
Management
OBJECTIVES
Management Curriculum
The management major is designed for students interested in developing an understanding of the nature and capabilities of human and physical resources. The study and understanding of management principles and practices will aid those who intend to enter the field professionally as administrators, executives, operations managers, human resource managers, management consultants, proprietor managers, purchasing managers or in other management positions. Students graduating with a management major are employed by a variety of organizations in industries such as manufacturing, public utilities, oil and transportation, merchandising and banking, as well as government and non-profit entities. Asound background in accepted management principles can accelerate progress to positions of greater responsibility.
Electronic Business Curriculum
"Electronic business" (e-business) is the term commonly used to describe the use of the Internet and other digital technology for conducting business, including advertising, organizational communication, control/coordination, training, management, etc. E-business activities involving buying and selling goods or services often are referred to as "electronic commerce" (e-commerce). The electronic business minor provides preparation for the student who desires to be actively engaged in the e-business operations of a firm, including being knowledgeable about e-business technology and how it relates to management strategies and issues.
Students completing the electronic business minor can find positions in all types of public and private organizations, including "virtual" companies that conduct essentially all of their business by electronic means.
Sales Curriculum
The emphasis and minor in sales within the marketing major provide students with the concepts, tools and practices used in the professional fields of personal selling and sales management. Students learn how to create and present sales presentations and how to manage a field sales force, including hiring, training and motivating a sales force. The sales minor provides preparation for a career in personal selling and sales management. Personal selling and sales management are some of the largest and most financially rewarding careers available to college graduates.
Entrepreneurship Curriculum
Entrepreneurship may be defined as the "pursuit of opportunity" and is often manifested in either a new business startup or a value-creating expansion within an ongoing enterprise. This entrepreneurial spirit is universal and is impervious to age, gender or social/economic background. It has been the engine of job creation, innovation and the creation of new industries within the United States for decades. To fully understand the risks and rewards of an entrepreneurial endeavor, students in this discipline learn how to evaluate the degree to which an idea is an opportunity. The dynamics, paradoxes, myths and critical aspects surrounding this process also are studied.
The minor in entrepreneurship provides students with a basis of knowledge that will improve their understanding of entrepreneurial processes. The major in management with an emphasis in small business management/entrepreneurship provides similar preparation but with a stronger emphasis on building general management skills and critical thinking processes.
Most degree programs prepare students for success in given disciplines. In contrast, students completing the entrepreneurship minor or the management major with small business management/entrepreneurship emphasis are prepared to evaluate an idea, structure a top management team and marshal resources in the pursuit of opportunity.
Sports Marketing Curriculum
The minor in sports marketing and the emphasis in sports marketing within the marketing major provide students with an overview of marketing concepts, theories and practices in relation to the sports industry. Specific coverage of sports marketing topics is included along with general marketing concepts that are of use to sports marketers. The program also covers business and marketing strategies in the context of sports, the growing emphasis on the globalization of sports marketing, current research in sports marketing and ethical issues in sports marketing.
Students completing the sports marketing minor or the emphasis in sports marketing within the marketing major can find sports-related jobs in marketing, entrepreneurship, administration, representation and media.
DEFINITIONS OF MAJORS AND MINORS
Management Major
Students seeking a major in management must qualify for a Bachelor of Business Administration degree. In addition to the core curriculum, business field of study and business foundation requirements for the Bachelor of Business Administration degree, the student must complete MGT 422 and 472; three to six hours from MGT 380, MKT 455, SOC 378 or ACC 333; and nine to 12 additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement). Total 21 to 22 hours with a minimum 2.0 GPAin all courses in the major, including MGT 370, 371 and 463. At least 12 hours of advanced coursework in the major must be completed at SFA.*
Students interested in human resource management should complete MGT 373, 379, 422, 472, 484; three hours from MGT 380, MKT 455, SOC 378 or ACC 333; and three additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement).
Students interested in operations management should complete MGT 380, 422, 472; ACC 333; and nine hours from MGT 372, 379, 383 or 471.
Students interested in small business management/entrepreneurship should complete MGT 422, 472; three hours from MGT 380, MKT 455 or SOC 378; six to nine hours from MGT 390, 464, 466 or 485; and three to six hours of additional advanced semester hours in management (neither MGT 395 nor 477 may count toward this requirement). Students are encouraged to complete Internship in Management (MGT 476) or a Special Problems in Management course (MGT 475) in entrepreneurship/small business as part of the elective portion of this emphasis.
Management Minor
For a student pursuing a Bachelor of Business Administration degree, a minor in management consists of MGT 370, 371, 463 and nine additional advanced semester hours in management. Students outside the College of Business who desire a minor in management should take MGT 370 and 15 additional advanced semester hours in management. MGT 395 and 477 may not count toward a minor in management. Total 18 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
Electronic Business Minor
The electronic business (e-business) minor is available to any student who meets the course prerequisites. The minor consists of MGT 370 and 472, MKT 351 and 425, CSC 340 and 350, and GBU 461. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
Entrepreneurship Minor
For students pursuing a Bachelor of Business Administration degree, a minor in entrepreneurship consists of: MGT 370, MGT 371, MGT 463, MKT 351 and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
For non-B.B.A. students, a minor in entrepreneurship consists of: MGT 370; MKT 351; ACC 231 or ACC 101; and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 18 hours with a minimum 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
Bachelor of Business Administration (120 hours)
| Course Sequence for Management/Marketing Major | |||
Freshman Year (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| COM 111 | 3 | CSC 121 | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| BCM 247 | 3 | ART, MUS, THR, DAN | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| MTH 220 | 3 | ENG LIT, PHI, HIS | 3 |
| 15 | 15 | ||
Junior Year (30 hours) |
|||
| BLW 335 | 3 | FIN 333 | 3 |
| MGT 370 | 3 | ECO 339 | 3 |
| MKT 351 | 3 | Major Requirement | 3 |
| MGT 371 | 3 | Major Requirement | 3 |
| GBU 325 | 3 | Elective | 3 |
| 15 | 15 | ||
Senior Year (28 hours) |
|||
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | MGT 463 | 3 |
| Elective/Major Requirement** | 3 | Elective | 2 |
| Elective | 2 | Elective | 3 |
| 14 | 14 | ||
Minimum total hours: 120
**The marketing major requires 24 hours, whereas the management major requires 21 hours; therefore, management majors can take 13 hours of electives, and marketing majors can take 10 hours of electives.
COURSE CREDIT
Unless otherwise indicated, each course carries three-semester hours credit and three hours lecture per week.
COURSES IN MANAGEMENT (MGT)
See information at the beginning of the College of Business section regarding eligibility for upper-level courses.
100. Overview of Management: Trends and Functional Specialties - One semester hour. Specialized course designed to provide students with an overview of the functional specialties of the management profession, trends and current events within management, and general qualifications and responsibilities required within the management profession to meet the changing environment of modern organizations. (May not be used to fulfill major or minor requirements in management).
370. Management Principles - Management philosophy, functions of management and behavioral approaches to management, including the impact of demographic diversity on organizations. Presentation of management as a discipline and a process. Prerequisite: junior standing.
371. Operations Management - Concepts and techniques in management of productive activity in service and manufacturing systems. Prerequisites: MTH 220 or equivalent and junior standing.
372. Supply Chain Management - Overview of supply chain management, a total systems approach to managing the entire flow of information, materials and services from raw materials through suppliers, operations, factories, warehouses and distribution to the end customers. Prerequisites: MGT 370 and 371 (371 may be taken concurrently).
373. Human Resource Management - Introduction to human resource management; employment, placement and human resource planning; training and development; compensation and benefits; employee and labor relations; health, safety and security; human resource research. Prerequisite: junior standing.
377. Organizational Behavior - Study of human behavior in organizational settings, the interface between human behavior and the organization, and structure and process of the organization itself. Prerequisite: MGT 370.
379. Employee and Labor Relations - Employee-employer relationships in non-unionized and unionized settings; problems and theories of union organizing, collective bargaining and contract administration. Prerequisite: MGT 370.
380. Quantitative Management Methods - Introduction to quantitative techniques for decision-making, including linear programming, goal programming, integer programming, non-linear programming, transportation, assignment method programming and network flow models. Prerequisite: MGT 371.
383. Purchasing and Materials Management - Purchasing function and its integration as a subsystem into material planning, procurement, movement and storage activities within an organization. Includes purchasing management, purchasing policy and procedures, and material and logistic system components. Prerequisite: junior standing.
390. Principles of Entrepreneurship - Study of special circumstances surrounding starting and managing a small business. Special emphasis on service and retailing as well as small-scale manufacturing operations.
395. Career Planning - One semester hour. Preparation for job search: interviewing techniques, development of resumes and letters of application, and career planning. Pass or fail. (May not be used to fulfill major or minor requirements in management.)
422. International Management - Management processes and practices in international business operations. Examination of managerial functions, such as planning, organizing, communicating, staffing, motivating and controlling, in the international business environment. Prerequisites: MGT 370 and senior standing.
461. Supervisory Management - Techniques involved in supervision: cases in handling morale, discipline, communication, grievances, and other phases of employee and labor relations. Prerequisites: MGT 370 and senior standing.
463. Business Policy and Strategy - Formulation and implementation of strategy in the organization, emphasizing the integration of decisions in functional areas. Prerequisites: completion of all junior-level business foundation courses (BLW 335, ECO 339, GBU 325, FIN 333, MGT 370, MGT 371 and MKT 351).
464. Entrepreneurial Field Studies - Student teams, drawing from basic concepts developed in class and lectures, act as consultants to entrepreneurial firms facing problems associated with growth or the pursuit of opportunity. Prerequisites: ACC 231, CSC 121, MGT 370 and MKT 351.
466. Entrepreneurial Family Firms - Students starting or continuing a family business must be aware of the intricate dynamics of handling the interactions between family and business systems, and this course suggests how to integrate the entrepreneurial mindset into these dynamics for firm survival. Prerequisite: MGT 390.
470. Topics in Management - In-depth study of selected topics in management. Titles and topics will vary. Prerequisite: MGT 370 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.
471. Services Management - Concepts and issues in the management of services. Prerequisites: MGT 371 and senior standing.
472. Management Information Systems - Overview of organizational and technological issues involved in information systems from a management perspective. Prerequisites: MGT 371, CSC 121 and senior standing. MGT 371 may be taken concurrently.
475. Special Problems in Management - One to three semester hours. Individual instruction in management. Prerequisites: senior standing, 15 hours of management, and approval of supervising instructor and department chair.
476. Internship in Management - One to three semester hours. Supervised on-the-job application of management skills. Prerequisites: junior standing as a major or minor in management or international business; GPA 2.5 overall and 2.5 in management; sufficient coursework to address internship requirements, as determined by supervising instructor; and consent of department chair and supervising instructor.
477. Current Business Topics - One semester hour. Specialized course designed to provide students with the opportunity to meet and discuss business topics with executives from various industries and companies. Executives will address key business management issues from their unique positional and organizational perspectives. Prerequisite: senior standing. Pass or fail. (May not be used to fulfill major or minor requirements in management.)
484. Compensation and Benefits - Wage and salary administration in private and public organizations; total compensation systems; interrelationships among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction; employee benefits; and employee incentive programs. Prerequisites: MGT 373 and senior standing.
485. Entrepreneurship: Opportunity Assessment - An extension and application of the skills and knowledge developed in MGT 390, including preparation of a feasibility study for a new or substantially changed business. Prerequisite: MGT 390 or consent of instructor.
See General Bulletin.
Marketing
OBJECTIVES
Marketing Curriculum
The marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing and distributing them to the ultimate consumers. Marketing courses stress problem solving and decision making, as well as the development and implementation of marketing policies and strategies.
Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution and market research.
Electronic Business Curriculum
"Electronic business" (e-business) is the term commonly used to describe the use of the Internet and other digital technology for conducting business, including advertising, organizational communication, control/coordination, training, management, etc. E-business activities involving buying and selling goods or services often are referred to as "electronic commerce" (e-commerce). The electronic business minor provides preparation for the student who desires to be actively engaged in the e-business operations of a firm, including being knowledgeable about e-business technology and how it relates to management strategies and issues.
Students completing the electronic business minor can find positions in all types of public and private organizations, including "virtual" companies that conduct essentially all of their business by electronic means.
Sales Curriculum
The emphasis and minor in sales within the marketing major provide students with the concepts, tools and practices used in the professional fields of personal selling and sales management. Students learn how to create and present sales presentations and how to manage a field sales force, including hiring, training and motivating a sales force. The sales minor provides preparation for a career in personal selling and sales management. Personal selling and sales management are some of the largest and most financially rewarding careers available to college graduates.
Entrepreneurship Curriculum
Entrepreneurship may be defined as the "pursuit of opportunity" and is often manifested in either a new business startup or a value-creating expansion within an ongoing enterprise. This entrepreneurial spirit is universal and is impervious to age, gender or social/economic background. It has been the engine of job creation, innovation and the creation of new industries within the United States for decades. To fully understand the risks and rewards of an entrepreneurial endeavor, students in this discipline learn how to evaluate the degree to which an idea is an opportunity. The dynamics, paradoxes, myths and critical aspects surrounding this process also are studied.
The minor in entrepreneurship provides students with a basis of knowledge that will improve their understanding of entrepreneurial processes. The major in management with an emphasis in small business management/entrepreneurship provides similar preparation but with a stronger emphasis on building general management skills and critical thinking processes.
Most degree programs prepare students for success in given disciplines. In contrast, students completing the entrepreneurship minor or the management major with small business management/entrepreneurship emphasis are prepared to evaluate an idea, structure a top management team and marshal resources in the pursuit of opportunity.
Sports Marketing Curriculum
The minor in sports marketing and the emphasis in sports marketing within the marketing major provide students with an overview of marketing concepts, theories and practices in relation to the sports industry. Specific coverage of sports marketing topics is included along with general marketing concepts that are of use to sports marketers. The program also covers business and marketing strategies in the context of sports, the growing emphasis on the globalization of sports marketing, current research in sports marketing and ethical issues in sports marketing.
Students completing the sports marketing minor or the emphasis in sports marketing within the marketing major can find sports-related jobs in marketing, entrepreneurship, administration, representation and media.
DEFINITIONS OF MAJORS AND MINORS
Marketing
Students seeking a major in marketing must qualify for a Bachelor of Business Administration degree. In addition to the core curriculum, business field of study and business foundation, a major in marketing consists of MKT 355, 425, 452, 455, 457 and nine additional advanced semester hours in marketing. (MGT 383 may be used for three of the nine elective hours.) Total 24 hours with a minimum 2.0 GPAin marketing courses, including MKT 351 and a grade of C or higher in MKT 351.
At least 12 hours of advanced coursework in the major must be completed at SFA.*
Students interested in marketing promotion should complete MKT 352, 353, 355, 425, 452, 455, 457, and three elective hours from MKT 360 or 362.
Students interested in sports marketing should complete MKT 355, 358, 362, 425, 452, 455, 457, and three hours in a sports marketing special problems course (MKT 475) or in a sports marketing internship (MKT 486).
Students interested in business-to-business marketing should complete MKT 355, 425, 452, 454, 455, 457, and six hours from MKT 353, 475, 486 or 383.
Students interested in sales should complete MKT 353, 355, 425, 452, 455, 456, 457, and three hours from MKT 354, 454, 475 or 486.
Marketing Minor
A minor in marketing consists of MKT 351 and 15 hours of other marketing courses numbered 300 and higher (MGT 383 may not count toward the marketing minor). Total 18 hours with a minimum 2.0 GPA and a grade of C or higher in MKT 351. At least nine hours must be completed at SFA.
Sales Minor
A minor in sales consists of MKT 351, 353, 456 and nine additional hours of other courses taken from the following: MKT 355, 358, 360, 425, 454; MGT 383 or either MKT 475 or MKT 486. Total 18 hours with a minimum 2.0 GPA, and a grade of C or higher in MKT 351. At least nine hours must be completed at SFA.
Sports Marketing Minor
Students seeking a minor in sports marketing must complete MKT 351, 352, 358 and 362; three hours in a sports marketing special problems course (MKT 475) or in a sports marketing internship (MKT 486); and ECO 359. Students must take 18 hours with a minimum 2.0 GPA and a grade of C or higher in MKT 351. At least nine hours must be completed at SFA.
*See degree requirements near the beginning of the College of Business section for core curriculum, business field of study, business foundation and other requirements.
Electronic Business Minor
The electronic business (e-business) minor is available to any student who meets the course prerequisites. The minor consists of MGT 370 and 472, MKT 351 and 425, CSC 340 and 350, and GBU 461. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
Entrepreneurship Minor
For students pursuing a Bachelor of Business Administration degree, a minor in entrepreneurship consists of: MGT 370, MGT 371, MGT 463, MKT 351 and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 21 hours with a minimum 2.0 GPA. At least nine hours must be completed at SFA.
For non-B.B.A. students, a minor in entrepreneurship consists of: MGT 370; MKT 351; ACC 231 or ACC 101; and nine additional advanced semester hours in management, including at least six hours from MGT 390, MGT 464, MGT 466 or MGT 485. Total 18 hours with a minimum 2.0 GPA. At least nine hours (six of which must be advanced) must be completed at SFA.
Bachelor of Business Administration (120 hours)
| Course Sequence for Management/Marketing Major | |||
Freshman Year (32 hours) |
|||
| ENG 131 | 3 | ENG 132 | 3 |
| MTH 143 | 3 | MTH 144 | 3 |
| Science | 4 | Science | 4 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| COM 111 | 3 | CSC 121 | 3 |
| 16 | 16 | ||
Sophomore Year (30 hours) |
|||
| ACC 231 | 3 | ACC 232 | 3 |
| ECO 231 | 3 | ECO 232 | 3 |
| BCM 247 | 3 | ART, MUS, THR, DAN | 3 |
| HIS or PSC | 3 | HIS or PSC | 3 |
| MTH 220 | 3 | ENG LIT, PHI, HIS | 3 |
| 15 | 15 | ||
Junior Year (30 hours) |
|||
| BLW 335 | 3 | FIN 333 | 3 |
| MGT 370 | 3 | ECO 339 | 3 |
| MKT 351 | 3 | Major Requirement | 3 |
| MGT 371 | 3 | Major Requirement | 3 |
| GBU 325 | 3 | Elective | 3 |
| 15 | 15 | ||
Senior Year (28 hours) |
|||
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | Major Requirement | 3 |
| Major Requirement | 3 | MGT 463 | 3 |
| Elective/Major Requirement** | 3 | Elective | 2 |
| Elective | 2 | Elective | 3 |
| 14 | 14 | ||
Minimum total hours: 120
**The marketing major requires 24 hours, whereas the management major requires 21 hours; therefore, management majors can take 13 hours of electives, and marketing majors can take 10 hours of electives.
COURSES IN MARKETING (MKT)
See information at the beginning of the College of Business section regarding eligibility for upper-level business courses.
100. Overview of Marketing: Trends and Functional Specialties - One semester hour. Specialized course designed to provide students with an overview of functional areas of marketing studies, trends and current events within these areas as well as general qualifications and responsibilities required within the marketing profession to meet the changing environment of modern society and organizations. (May not be used to fulfill major or minor requirements in marketing.)
351. Principles of Marketing - Basic marketing processes and concepts, functions, institutions, environment, techniques and factors in marketing management. Prerequisite: junior standing.
352. Advertising and Promotion - Introduction to theory and practice of advertising and promotion. Prerequisite: junior standing.
353. Personal Selling - Sales theory, techniques, strategy and salesperson characteristics. Prerequisite: junior standing.
354. Retailing - Retail marketing institutions and their operations. Prerequisite: MKT 351.
355. Consumer Behavior - Behavior of consumers and influences on buyer behavior, consumption patterns, and implications for marketing research and decisions. Prerequisite: MKT 351.
357. Distribution Channels - Comprehensive study of marketing distribution channels, including historical development, economic justification, design, selection and management. Prerequisite: MKT 351.
358. Sports Marketing - Marketing concepts, theories and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy, including product, promotion, pricing and distribution practices of sports marketing. Prerequisite: MKT 351.
360. Marketing of Services - Examination of the unique aspects of service organizations within the field of marketing. Prerequisite: MKT 351.
362. Sports Promotion - Concepts, techniques, research and strategy in sports promotion and advertising in the sports industry. Prerequisites: MKT 358.
425. Systems and Internet Marketing - An integrative overview of marketing information systems and Internet marketing with an emphasis on major strategic opportunities, issues and problems. Covers the use of information systems and technology to interact, collaborate and transact business with the company's customers, employees, suppliers, partners and society. Prerequisites: CSC 121, MGT 370 and MKT 351.
452. International Marketing - International marketing decisions, based on cultural, social, political, legal and economic factors. Prerequisite: MKT 351.
454. Business-to-Business Marketing - Comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisite: MKT 351.
455. Marketing Research - Current research techniques to obtain marketing information for effective business decisions. Prerequisites: MKT 351 with a grade of C or better, CSC 121 and MTH 220.
456. Sales Management - Management of field sales personnel, including motivation, sales territories and administrative functions. Prerequisite: MKT 351.
457. Strategic Marketing - Strategy, concepts and techniques in the total business organization with emphasis on marketing planning and decision making. Prerequisites: MKT 351, 355 and 452.
470. Topics in Marketing - In-depth study of selected topics in marketing. Titles and topics will vary. Prerequisite: MKT 351 or consent of instructor. May be repeated with a change of topic up to a maximum of three hours total credit.
475. Special Problems in Marketing - One to three semester hours. Individual instruction in marketing. Prerequisites: senior standing, 15 hours of marketing, and approval of supervising instructor and department chair.
486. Internship in Marketing - One to three semester hours. Supervised on-the-job application of marketing skills.
See General Bulletin.