Stephen F. Austin State University

Dean's Welcome

Dr. Geralyn McClure Franklin

Welcome to SFA and the Nelson Rusche College of Business! We are excited that you are interested in pursuing a business or computer science degree in the Rusche College. Here are a few facts about our College:

Our Mission We educate individuals to successfully meet the challenge of tomorrow's business environment.

Overview We enroll nearly 2,000 students in two undergraduate degree programs (BBA and BA) and two graduate degree programs (MBA and MPA) in four academic areas:

We Emphasize

You can see that the Rusche College has much to offer. More importantly, we help you Find Your Place . . . One Experience at a Time!


Geralyn McClure Franklin, Ph.D.
Interim Dean

About Dean Franklin

Dr. Geralyn McClure Franklin is the interim dean and a professor of management in the Nelson Rusche College of Business. She earned both her bachelor's and master's degrees from SFA (BBA '82 and MBA '85). Her PhD ('89) is from the University of North Texas.

Dr. Franklin served as chair of SFA's Department of Management, Marketing, and International Business in the mid-1990s and as a member of the business faculty in the mid-1980s until the late-1990s. In addition, she held business deanships at The University of Texas of the Permian Basin, the University of South Florida St. Petersburg and the University of Dallas. Dr. Franklin returned to SFA in Fall 2011 as the associate dean for student services and professor of management. She was appointed interim dean in July 2012.

Dr. Franklin has published more than 100 journal articles on human resource management, employment law and small business management/entrepreneurship and has co-authored five textbooks. She has been actively involved in research and consulting in the hospitality and sports industries since 1986. Her research and consulting efforts are currently focused on the casino industry.