Stephen F. Austin State University


Courses in Fashion Merchandising

HMS 119 - Introduction to Fashion Merchandising - fundamentals of fashion merchandising from concept to consumer and exploratory study of careers in fashion


HMS 131 - Apparel I - Influences on apparel preferences and purchases; wardrobe planning principles; sources of apparel; development of fashion trends;

techniques and tools for apparel maintenance, production, and alteration; characteristics of fit in apparel.

HMS 204 - Aesthetics - Study of aesthetics and related concepts including sensory perception, beauty, elements and principles of design. Development of skills in

applying and manipulating aesthetic components to improve the quality of human experiences in personal and work place environments.

- Prerequisite: Sophomore standing.

HMS 230 - Cultural Aspects of Clothing - Interdisciplinary approach to the cultural, social-psychological, aesthetic and economic influences on clothing behavior.

- Prerequisite: Sophomore standing.

HMS 232 - Twentieth Century Costume - Study of the evolution of fashion through the decades; emphasis on the relationships of clothing, people and times.

- Prerequisite: Sophomore standing.

HMS 233 - Apparel Design - Study of fashion designers and the design process as it relates to apparel production. Contents include sketching, pattern development,

fabrication, style terminology and advances in technology.

- Prerequisite: Sophomore standing.

HMS 250 - Merchandising Applications - This course is designed to develop advanced analytical, planning, critical thinking and problem-solving skills specifically

related to fashion and interior merchandising operations.

HMS 260 - Principles of Textile Sciences - Three semester credit hours (two hours lecture, two hours lab per week). Fibers, fabrics, finishes and the factors

influencing appearance, serviceability and end use. Laboratory testing and experiences in selection and care of textile products.

HMS 323 - Specialty Merchandising - Study of specialized fashion merchandise classifications emphasizing product knowledge, target customers and merchandising

techniques; relationship of specialty apparel to the family life cycle.

HMS 333 - Apparel II (Apparel Evaluation) - Three semester credit hours, (two hours lecture, two hours lab per week). Development of skills in garment and style

evaluation; apparel production with emphasis on commercial techniques and equipment. Fee required.

HMS 343 - Visual Merchandising and Display - Three semester credit hours, (two hours lecture, two hours laboratory per week). Techniques for visual

presentation of merchandise used to maximize product sales potential; focus is on display, merchandising a sales area, space utilization, lighting, tools and


- Prerequisites: Junior level; at least six hours in Human Sciences or Business.

HMS 363 - Advanced Textiles - Study of textile design, fibers, fabrics, and technological advancements and interaction with end-use products; global perspective and

impact on the textile industry.

- Prerequisites: HMS 260 and junior standing.

HMS 419 - Merchandising Procedures - Principles underlying origination, production, promotion, distribution, marketing, storage, advertising and consumption.

Fee required.

- Prerequisites: Junior standing.

HMS 420 - Internship/Practicum - Three semester credit hours. Individualized instruction. Supervised on-the-job training program in the field. Fee required.

HMS 452 - Special Topics-Fashion Entrepreneurship - One to three semester credit hours. In-depth study of selected topics within the discipline of human


- Prerequisite: Departmental approval.

HMS 463 - Fashion Promotion - Activities and devices used in the fashion industry to encourage sales of merchandise and create goodwill including publicity, public

relations, special events, fashion shows, personal selling and advertising.

- Prerequisites: Junior or senior level.