Stephen F. Austin State University

Undergraduate Concentrations

Concentrations for B.A. or B.S. in Communication Studies

In order to complete a Major in Communication Studies, all students must complete the core courses totalling 24 credit hours and then choose one of the four following tracks (12 credit hours each). The Major requires 36 total credit hours towards the Degree.

Organizational Communication

Organizational Communication prepares students for organizational life in profit and nonprofit organizations, as employees and volunteers. Students will learn how communication influences the complexity of organizational life. Coursework develops specific proficiencies in conflict resolution, risk and crisis communication, leading and managing people, emotion management, working within various types of organizations, and assessing the effects of technology in organizational settings. A concentration in Organizational Communication prepares students for careers in management, event planning, conflict resolution, training and development, human resources, consulting, profit and non-profit organizational leadership, and higher education.

Media Studies

Students choosing a concentration in Media Studies will build a greater understanding of mediated communication in society from various social scientific, humanities and critical perspectives. Courses in Media Studies examine relationships between the public and actors in television series, the effects of documentaries and news coverage on race relations, shifts in cultural norms, the use of social networking sites for interpersonal relationship maintenance, gender stereotyping within music videos, and many other complex relationships. A Media Studies concentration can be used to build foundational knowledge for careers in media literacy and ecology organizations, media research institutions, consulting firms, higher and secondary education, and public and international affairs.

Public Communication

Public Communication helps students to understand and build skills in critical thinking and analysis of social, political, media, and commercial communication. Coursework will engage students in rhetroical, critical cultural, and other theoretical analyses of the transmission and flow of messages that create, maintain, repair and transform meaning. A Public Communication concentration develops skills for a variety of communication careers in a landscape of evolving techonologies and changing economies.

Interpersonal Communication

Interpersonal Communication prepares students for interaction in a variety of relational contexts such as organizations and work teams, family, romance, friendship networks, cross-gender, and intercultural. Students will develop specific skills in relational maintenance and intimacy, self-disclosure, intervention, self-reflexivity, uncertainty reduction, listening, assertiveness, and verbal and nonverbal expressions. An Interpersonal Communication concentration can assist in establishing relational skills and understanding for a variety of careers in one-on-one sales, public affairs, higher education, and, with further education, counseling, grief recovery and crisis intervention.