Stephen F. Austin State University

M.A. Required and Elective Courses

M.A. Required Courses (12 Hours)

MCM 500 Media and Culture
Explores the social, economic, political and cultural implications of new technologies in the media industry.

MCM 505 Media Theory
Explores major mass communication theories with regard to their development, implication and application.

MCM 510 Media Research Methods
Explores methods used in mass communication research including quantitative and qualitative methods.

MCM 515 Media Law and Ethics
Explores First Amendment doctrines and issues concerning freedom of expression in the media industry, applications of law to the work of the media industry, and the ethical dilemmas facing the media industry.

M.A. Elective Courses

MCM 520 Media History
Explores the historical origins of the mass media and their influence on society and culture.

MCM 525 Media Sales
Techniques and procedures used in commercial media sales. Professional examples will be integrated with classroom instruction.

MCM 530 Management Problems in Media
Analysis of management problems with special attention to policies, procedures, and organizational principles in media-related fields.

MCM 535 Media and Politics
Explores the role of both social media and traditional media in modern political campaigns with an emphasis on the role of advertising and public relations campaign strategies and news and technology.

MCM 540 International Media
Explores the varied media industries in different countries and the manner in which they serve those countries in a growing global media market.

MCM 550 Seminar in Advertising
Explores problems and cases of planning, strategy, and tactics, including the creation and execution of advertising campaigns used by practitioners (can be repeated if the topic is different).

MCM 555 Seminar in Public Relations
Explores problems and cases of planning, strategy, and tactics, including the creation and execution of public relations campaigns used by practitioners (can be repeated if the topic is different).

MCM 560 Seminar in Journalism
Explores problems and cases of planning, strategy, and tactics, including the creation and execution used by traditional media and social media/new media practitioners in the print media profession (can be repeated if the topic is different).

MCM 565 Seminar in Broadcasting
Explores problems and cases of planning, strategy, and tactics, including the creation and execution used by traditional media and social media/new media practitioners in the broadcast media profession (can be repeated if the topic is different).

MCM 575 Topics in Mass Communication
Deals with content and concepts not usually offered in regular coursework and/or special creative situations or projects.

MCM 580 Internship in Mass Communication
Supervised work experience with an approved media outlet. (Variable credit 1-3 hours).

MCM 585 Independent Study in Mass Communication
Individual instruction and research in mass communication. (Variable credit 1-3 hours).

MCM 590 Thesis Writing
Research and writing of thesis. Grade withheld until the submission of the thesis.

MCM 595 Media Project
Research and execution of media project. Grade withheld until completion of project.