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Stephen F. Austin State University

Master Thesis or Media Project Option

Thesis and Media Project

Students shall choose courses in consultation with a principle advisor who shall oversee degree planning for each graduate student.

Thesis (6 hrs):

For students who wish to continue their graduate studies; 30 hours of course work plus a minimum of 6 hours of Thesis credit. The thesis will be designed and written under the direction of a graduate committee of at least three mass communication faculty chosen in consultation with the student's academic advisor.

  1. Students shall identify a media phenomenon to examine.
  2. In consultation with the assigned academic advisor, the student will identify a suitable topic to explore.

The Media Project (6 hrs):

For students who want to advance as media professionals; 30 hours course work plus 6 hours of project credit. The media project will be written, designed, and/or produced under the direction of a graduate committee of three mass communication faculty chosen in consultation with the student's academic advisor.


Projects may include, but are not limited to:

  1. A major digital media project
  2. A management plan for media organization
  3. An advertising campaign for a national client including research, target-market definition, branding, print, broadcast, new media, related material and a narrative explaining sources, problems and theoretical basis
  4. A public relations campaign for a national client including branding, press releases, annual report, event management, related material and a narrative explaining sources, problems and a theoretical basis
  5. Investigative reporting for a print or online publication including feature stories, news stories, editorials, columns, photos and a narrative explaining sources, problems and a theoretical basis