Thesis and Media Project
Students shall choose courses in consultation with a principle advisor who shall oversee degree planning for each graduate student.
- Thesis Option: 36 hours total.
- Project Option: 36 hours total.
Thesis (6 hrs):
For students who wish to continue their graduate studies; 30 hours of course work plus a minimum of 6 hours of Thesis credit. The thesis will be designed and written under the direction of a graduate committee of at least three mass communication faculty chosen in consultation with the student's academic advisor.
- Students shall identify a media phenomenon to examine.
- In consultation with the assigned academic advisor, the student will identify a suitable topic to explore.
The Media Project (6 hrs):
For students who want to advance as media professionals; 30 hours course work plus 6 hours of project credit. The media project will be written, designed, and/or produced under the direction of a graduate committee of three mass communication faculty chosen in consultation with the student's academic advisor.
Projects may include, but are not limited to:
- A major digital media project
- A management plan for media organization
- An advertising campaign for a national client including research, target-market definition, branding, print, broadcast, new media, related material and a narrative explaining sources, problems and theoretical basis
- A public relations campaign for a national client including branding, press releases, annual report, event management, related material and a narrative explaining sources, problems and a theoretical basis
- Investigative reporting for a print or online publication including feature stories, news stories, editorials, columns, photos and a narrative explaining sources, problems and a theoretical basis