Stephen F. Austin State University

Seth Bradshaw

Faculty & Staff

Seth Bradshaw, Ph.D.
Assistant Professor

Seth Bradshaw

bradshawsc@sfasu.edu
(936) 468-1265
Office: Boynton 302

Dr. Bradshaw earned his Ph.D. in 2016 at the University of Arizona in the Department of Communication. He is a social scientist whose expertise resides at the intersection of political communication, media effects, and public opinion. He is particularly interested in the ways political elites, the press, and the public exercise power through symbolic exchanges to define political reality, shape public opinion, and authoritatively allocate values to citizens.

Students are Dr. Bradshaw's first priority in teaching, and he takes special care to provide them with the whole picture of mass communication, emphasizing both theoretical and applied approaches. He has taught a wide range of courses, including Advertising & Promotion for Social Media, Advanced Advertising, Communication Theory, Introduction to Mass Communication, and Argumentation and Debate. His hope is that students are able to apply the information, knowledge, and skills learned in his courses to help them reach their full potential as students and citizens, wherein the knowledge acquired will improve their immediate well-being, future life outcomes, and lifelong learning aspirations.

His program of research examines: (a) voter decision-making during campaigns, (b) attempts by political elites to strategically drive media coverage and public opinion, and (c) the effects-or lack thereof-of news media and political discourse on audiences. His research can be found in journals such as Communication Theory and Communication Reports.

Using experimental methods, Dr. Bradshaw has examined the effect of climate change coverage on policy preferences about greenhouse gas emissions, the power of religious discourse by politicians to influence public opinion, and the role of media coverage of terrorism to drive support for war. Conducting numerous content analyses in the area of strategic communication, his research has identified determinants of media coverage and changes in the discourse of public figures over time. He has also coupled secondary data analyses with priming experiments to explore ways to increase civic engagement among Hispanic women.