University Logo/Seal (D-38)
Original Implementation: Unpublished
Last Revision: April 19, 2011
Requests for the use of university logos such as the university’s official mark, or other emblems and marks, including the university name and associated verbiages, should be directed to the Department of Intercollegiate Athletics, where they will be forwarded to the university's contracted licensing agent. The university retains all rights to the use of its name and its emblems and marks. Licensing revenue is dedicated to support the university athletic department.
The university’s official seal is reserved for use by the Office of the President and may be used by other SFA departments only with the permission of the Office of the President. It is the official seal of Stephen F. Austin State University, used primarily on ceremonial and academic documents, such as commencement programs and diplomas.
The official logo of SFA is the “spirit” logo with the letters SFA stacked diagonally across a graphic of the state of Texas and a star representing Nacogdoches. Guidelines regarding its use are available in the Identity Standards manual, available on the Office of Public Affairs website. The official logo of the university may not be changed solely by modification of the Identity Standards manual.
This policy does not apply to the logos of student organizations.
Cross Reference: 15 U.S.C. § 1127; Tex. Bus. & Com. Code §§ 16.01-16.31
Responsible for Implementation: General Counsel, Executive Director of Marketing
Contact for Revision: Athletic Director; Office of Public Affairs
Forms: SFA Art Approval Form
Board Committee Assignment: Academic and Student Affairs