The Office of Public Affairs and Marketing works to increase understanding of and support for Stephen F. Austin State University, improve state and national recognition of the academic quality and excellence of the SFA faculty and programs, and promote the excellent student experience at SFA. The department creates and manages an effective comprehensive and integrated marketing communications program that includes targeted student recruiting, Web communications, news media relations, internal communications and coordinated publications. We have a passion for increasing awareness about the university and preserving the integrity of its brand image. Thus, one of our primary goals is to ensure consistency in messaging across all forms of communication. Our responsibilities include administration-level communications and the management of SFA's visual identity. Our wide range of capabilities enables us to effectively tell the SFA story to many different internal and external audiences.
Each year, the Office of Public Affairs and Marketing enters regional and national awards competitions to test our marketing communications materials and programs against some of the best university marketing departments and marketing and public relations agencies in the country. Our entries are judged on strategy, creativity and communication impact. We are proud of our dozens of winning entries, which are a testament to our integrated marketing approach and our commitment to achieving results for SFA.
Investing in Communications Yields Returns
Your college's, school's or department's investment in an integrated communications program can yield a significant return when you partner with SFA Public Affairs and Marketing. Outsourcing communications and marketing services in markets such as Houston, Dallas/Fort Worth and Austin can be very expensive and time consuming. Most of our highly talented team of professional graphic and Web designers, writers, photographers and videographers have corporate experience, as well as experience in the unique world of higher education communications and marketing.
Cost Effective Solutions
Our talents and capabilities are provided free of charge to our university clients. But, we are committed to producing outstanding and award-winning work. We will obtain bids for each print project from several of our print vendors. Our media buyer negotiates with numerous publications, billboard companies, radio/television stations and cable outlets to ensure that you receive the best price possible in printing and advertising. And, since we believe in no surprises, we always develop a production schedule for your job prior to getting started.
Intimate Knowledge of the University and its Target Audiences
Producing top-rate marketing collateral, advertising and online communications requires an in-depth understanding of SFA and its target audiences. We have found that a combined effort produces the best results. You have detailed knowledge about your campus unit. You know who you want to reach and your strategic goals. We have detailed knowledge about the university and its strategic goals. We conduct ongoing research on our target audiences and obtain the latest data and marketing strategies to reach those audiences. Your expertise, combined with our knowledge of SFA's overall market positioning and target audiences, ensures your messages align with those of the university and produce the best results possible for both your unit and SFA. In addition, if you need assistance finding specific information about SFA to include in your communications, we can help point you in the right direction.
Ease of Access
Working with Public Affairs and Marketing is easy. Our organizational structure ensures complete client satisfaction - whether working on a simple request such as a brochure, or a larger more strategic project that requires assistance from various areas within our department. Our team assists departments throughout SFA with their communications and marketing needs. Our staff will work to build a relationship with you and gain an understanding of your department's goals. If your project requires market research, branding strategy, Web development or public relations, we will facilitate the process and connect you to the right resources within Public Affairs and Marketing.