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Stephen F. Austin State University


What Is Merchandising?

The merchandising program at SFA is designed to prepare students to compete in the 21st century. Merchandising students take an array of courses, including computer aided design and digital media course, to be better prepared to enter the job market.

Merchandising involves both retail and wholesale merchandising, store layouts, sales, operations, understanding the customer, developing or selecting merchandise, and the promotion components of merchandising fashion and interior products.

Careers include apparel sales representative, buyer/assistant buyer, home stager, piece goods buyer, retail sales, interior product representative, merchandise coordinator, professional organizer, retail/wholesale store manager, showroom representative and visual merchandiser.

Employers include American Eagle, Ann Taylor Loft, Arizona Tile, Buckle, Chico's, Closets by Chicka, Dallas Market Center, Dillard's, Exquisite Surfaces, Forever 21, Fossil, Gap, Hermes of Paris, Holly Hunt Interiors, IBB Design Fine Furniture, Kohl's, Neiman Marcus, New York & Co., Nordstrom, Wendover Art Group and The Colony.

Merchandising Experiential Major Matrix Brochure

Merchandising Slideshow


Merchandising involves all of the activities necessary to provide customers with the fashion apparel and accessories they want to buy, when and where they want it, and at prices they can afford and are willing to pay. This involves understanding and creating business plans, understanding the customer, developing or selecting merchandise, and promoting and selling goods to the customer for the ultimate purpose of making a profit. Merchandise includes apparel and accessories for women, men and children, as well as home fashions, cosmetics and fragrances.

SFA offers a four-year degree program with a major in merchandising. Completion of the program includes:

A minor in merchandising is available. It is compatible with majors in the fields of business, art, communications and social sciences. The minor course work is tailored to meet the demands of todays industry.

The curriculum provides basic knowledge necessary for entry-level positions. A required internship during the senior year provides work experience. Throughout course studies students develop a realistic picture of career possibilities in the fashion industry.

Degree Plan

Merchandising Degree Plan

What Can I Do With This Major?

Check out some of the cool things you can do with this major - click here!

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