Fashion merchandising involves all of the activities necessary to provide customers with the fashion apparel and accessories they want to buy, when and where they want it, and at prices they can afford and are willing to pay. This involves making plans, understanding the customer, developing or selecting merchandise, and promoting and selling goods to the customer for the ultimate purpose of making a profit. Fashion merchandise includes apparel and accessories for women, men and children, as well as home fashions, cosmetics and fragrances.
SFA offers a four-year degree program with a major in fashion merchandising. Completion of the program includes:
- general education courses,
- human sciences core courses,
- fashion merchandising courses and
- a minor (business or art recommended).
The curriculum provides basic knowledge necessary for entry-level positions. A required internship during the senior year provides work experience. Students develop a realistic picture of career possibilities in the fashion industry. A minor in fashion merchandising is available. Course work is tailored to meet the demands of todays industry.
The minor is compatible with majors in the fields of business, art, communications and social sciences.