Merchandising involves all of the activities necessary to provide customers with the fashion apparel and accessories they want to buy, when and where they want it, and at prices they can afford and are willing to pay. This involves understanding and creating business plans, understanding the customer, developing or selecting merchandise, and promoting and selling goods to the customer for the ultimate purpose of making a profit. Merchandise includes apparel and accessories for women, men and children, as well as home fashions, cosmetics and fragrances.
SFA offers a four-year degree program with a major in merchandising. Completion of the program includes:
- general education courses,
- human sciences core courses,
- merchandising courses and
- a minor (General Business, Marketing or Business Communications preferred).
A minor in merchandising is available. It is compatible with majors in the fields of business, art, communications and social sciences. The minor course work is tailored to meet the demands of todays industry.
The curriculum provides basic knowledge necessary for entry-level positions. A required internship during the senior year provides work experience. Throughout course studies students develop a realistic picture of career possibilities in the fashion industry.
The degree plan can be accessed through the following link: Merchandising degree plan.
The R.O.A.D. Map (Real Opportunities to Attain Degree) was designed to assist students throughout their educational career to ensure they are on a path to success.
R.O.A.D. Map 2014