Media-savvy experts and real-world experience
SFA’s mass communication professors bring decades of professional experience into the classroom. They’ve written books and been published in national newspapers and magazines like USA Today, Family Circle, Texas Monthly, Texas Highways and Texas Parks and Wildlife. They are former political speechwriters and media researchers, award-winning authors and photographers.
As a mass communication student, you’ll work side-by-side with faculty members. You will gain valuable insights and experiences in the classroom and through hands-on work in the student-run radio and TV stations, the campus newspaper and yearbook and the multimedia labs.
Dr. John Allen Hendricks
Professor and Department Chair
Dr. John Allen Hendricks is the author/editor of more than 10 books about political communication, social media and broadcasting. His book Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House was awarded the National Communication Association’s 2011 Distinguished Book Award from the Applied Communication Division.
He serves as founding editor of the book series Studies in New Media for Lexington Books, the scholarly publishing imprint of Rowman and Littlefield.
Hendricks is a past president of the Broadcast Education Association from 2015 to 2016 and served on the Broadcast Education Association executive committee and board of directors from 2009 to 2017.
He holds a Ph.D. in communication with an emphasis in advertising/public relations from the University of Southern Mississippi and a Master of Arts in journalism from the University of Arkansas at Little Rock.
Dr. Linda Bond
Dr. Linda Bond has worked in almost all parts of the communications business and is a former producer, anchor and TV host for KOSA-TV, the CBS affiliate, in Odessa, Texas. Her articles and photographs have appeared in many publications including Women's Wear Daily, W, USA Today, Family Circle, Texas Monthly, Texas Highways, Australian Women's Day and Sunset.
She is the author of the book, Women Negotiating Collaborative Learning: Making the Grade. Bond teaches advertising, journalism, strategic communication, public relations and media law. She holds a Ph.D. from Texas A&M, a Master of Arts from the University of Texas at the Permian Basin and a Bachelor of Arts from Texas Tech.
Dr. Seth Bradshaw
Dr.Seth Bradshaw earned his Ph.D. in 2016 at the University of Arizona from the Department of Communication. He is a social scientist whose expertise resides at the intersection of political communication, media effects and public opinion. He is particularly interested in the ways political elites, the press and the public exercise power through symbolic exchanges to define political reality, shape public opinion and authoritatively allocate values to citizens.
Students are Bradshaw’s first priority in teaching, and he takes special care to provide them with the whole picture of mass communication, emphasizing both theoretical and applied approaches. He has taught a wide range of courses, including advertising and promotion for social media, advanced advertising, communication theory, introduction to mass communication, and argumentation and debate. His hope is that students are able to apply the information, knowledge and skills learned in his courses to help them reach their full potential as students and citizens, wherein the knowledge acquired will improve their immediate well-being, future life outcomes and lifelong learning aspirations.
His program of research examines voter decision-making during campaigns; attempts by political elites to strategically drive media coverage and public opinion; and the effects — or lack thereof — of news media and political discourse on audiences. His research can be found in journals such as Communication Theory and Communication Reports.
Using experimental methods, Bradshaw has examined the effect of climate change coverage on policy preferences about greenhouse gas emissions, the power of religious discourse by politicians to influence public opinion, and the role of media coverage of terrorism to drive support for war. Conducting numerous content analyses in the area of strategic communication, his research has identified determinants of media coverage and changes in the discourse of public figures over time. He has also coupled secondary data analyses with priming experiments to explore ways to increase civic engagement among Hispanic women.
Kasi Dickerson is an accomplished writer and photographer who has experience working with newspapers, blogs and magazines. She also works as a senior marketing communications specialist for University Marketing Communications at SFA.
Dickerson holds a Master of Arts and a Bachelor of Arts in mass communication from SFA, where she was an active member of the university’s award-winning student publications (Axe ‘em, Jacks!).
Adjunct Instructor, Public Administration
Eric Faulk has held communications positions within several state and national government agencies. He worked as a media advisor for the United States Environmental Protection Agency and as a speechwriter and special events coordinator for the Texas Agriculture Commission (he worked on the well-known GO TEXAN campaign). He holds a Bachelor of Arts in English and linguistics from Trinity University, a Master of Arts in advertising and public relations from the University of Texas at Austin and a Master of Public Affairs from the Lyndon B. Johnson School of Public Affairs.
Dr. Al Greule
An associate professor of communication, Dr. Al Greule has been both a teacher and a media practitioner for decades.
His undergraduate teaching areas include courses in broadcast programming, sales, management and video production. In the master’s program, he teaches courses in media sales and management, as well as media and society.
In addition to teaching, Greule worked in radio programming and management for eight years and has worked on numerous freelance video productions, including work for FOX Sports and ESPN. His students over the years have received numerous recognitions for their work and dozens have gone on to successful careers in media.
Greule is the 2005 College of Applied Arts and Sciences Teaching Excellence Award recipient. In January 2000, Greule was one of 25 radio/television faculty members selected worldwide as a fellow of the National Association of Television Program Executives. He has also received similar recognitions from the International Radio Television Society, and the Academy of Television Arts & Sciences.
From 2001 through 2004 Greule served as vice president of alumni and professional services for the National Broadcasting Society and continues to serve as co-advisor to the SFA chapter — a chapter he founded in the early 1990’s. He served as president of the Texas Association of Broadcast Educators from 1998 to 2000. Additionally, he served on the board of directors for the Texas Broadcast Education Foundation from 2001 to 2002.
Earning a bachelor's degree in broadcasting from the State University of New York at Oswego, Greule went on to earn a Master of Arts from Ohio University with an emphasis in broadcast management. His doctorate is from Texas A&M University.
Dr. Casey Hart
Dr. Casey Hart is the faculty advisor of SFA-TV2. In this role, he supervises the SFA television station as well as the numerous student-produced television programs produced therein. He teaches courses in field videography and production as well as basic graphic design and layout design. Hart also teaches a host of courses in the department’s online master’s program, including media theory, media and society, media history and research methods.
Hart received his Ph.D. from the University of Southern Mississippi where he studied media and society. He studied advertising and public relations at the University of North Texas where he received his master’s degree in journalism. His undergraduate degree is in radio, television and film from Southeastern Oklahoma State University.
He has extensive experience working in the media with over six years working for NEXTMedia in the North Texas/DFW region. Additionally, he has experience in television production with an emphasis on field shooting, editing and production planning. Hart also has professional experience in the fields of graphic design, public relations, and advertising sales and planning.
Hart’s research focus is primarily on advertising and electronic media, specifically video games. He was the editor of “The Evolution and Social Impact of Video Game Economics,” and wrote chapters in “Rated M for Mature,” “Electronic church in the digital age: Cultural impacts of evangelical mass media,” and “Social media and strategic communications”. In addition to his contributions to books, he also recently published the article “Getting into the Game: An Examination of Player Personality Projection in Videogame Avatars” in the International Journal of Game Studies, and “Motivating minors: A content analysis of social motivations in advertisements targeting pre-teens” in the fall 2014 edition of the Southwest Education Council for Journalism & Mass Communication’s peer-reviewed journal.
Dr. Gary Mayer
Dr. Gary H. Mayer, professor of journalism who was reared in Los Angeles and Houston, holds bachelor’s degrees in journalism and psychology and a master’s in journalism from the University of Texas at Austin. He also holds a doctorate in English emphasizing in modern American literature from Baylor University.
Before coming to SFA in 1992, he taught at Carson-Newman College in Tennessee, Troy University in Alabama, of which he is a founding faculty member of the Hall School of Journalism, and East Texas State University (now Texas A&M University - Commerce).
One of his research interests is American journalism history. He presented several papers at the Western Journalism Historians Conference, a national meeting held at the University of California, Berkley. He was research chair in 2000 and conference chair in 2001. He also has presented papers at conferences sponsored by the Southwest Education Council for Journalism/Mass Communication. Mayer has given papers on a variety of topics, such as the Jewish Confederacy, at conferences sponsored by the Popular Culture Association in the South.
Another research interest for Mayer is general semantics. As a member of the Institute for General Semantics, he has published articles in the organizations journals and presents a paper each fall at a symposium held at the Princeton Club in New York City.
At SFA Mayer teaches media writing, editing in the converged newsroom, feature writing, media law and media ethics.
In spring 2018, Mayer received The Pine Log Newspaper Readership Award for "Best Faculty Member" at SFA. He also has received two meritorious service awards from his social fraternity, Delta Chi.
His wife, Judy, is a licensed professional counselor. Their son, Michael, lives in Austin with his wife, Jennifer, and their daughter, Lily. Their daughter, Michelle, resides in Carrollton. Michelle has two children, John Michael and Katelynn. Mayer shares the same birthday with Michael and John Michael.
Jaclyn Noel Partin
Jaclyn Partin has experience in the banking industry on social media accounts, website, intranet platform and event and community involvement. She has also worked within the non-profit sector of Nacogdoches with several different organizations. She earned her Master of Interdisciplinary Studies in mass communication, business management and public administration and a Bachelor of Arts in mass communication from SFA.
Greg Patterson’s teaching interests include photographic journalism, backpack journalism and social media. He is a nationally published photographer with editorial images found in both Texas Parks & Wildlife and Guideposts magazines. He was certified by the Professional Photographers of America in 1998 and re-certified in 2013, a distinction held by less than 180 photographers in Texas and less than 2000 worldwide.
Patterson holds a Master of Interdisciplinary Studies and a bachelor’s degree in journalism from SFA (Axe ‘em, Jacks!).
Amy Roquemore is the current director of student publications and divisional media at SFA, and she oversees the student-produced Stone Fort yearbook and the Pink Log newspaper. Her teaching interests include public speaking, media writing and sports writing. She holds a master’s degree in communication and a bachelor’s degree in journalism from SFA (Axe ‘em, Jacks!).
Joseph Stepniewski teaches courses on topics such as mass media, multimedia production, media writing and social media. He holds a master’s degree in mass communication and a bachelor’s degree in radio-television from SFA (Axe ‘em, Jacks!).
Dr. Bailey Thompson
Dr. Bailey Thompson earned her doctorate in mass communication in August 2017 from Texas Tech University’s College of Media and Communication, where she also received her Master of Arts. in mass communication with an emphasis in sports media in 2014. She received her Bachelor of Arts in communication studies from Southwestern University in 2011.
Her research focuses on three key aspects of broad health communication: sexual health, specifically in the context of sexual relationships and safe sexual experiences free of coercion and violence; the effects of mass media on college students’ rape-supportive attitudes; and the design and evaluation of strategic health communication campaigns on college campus’ opinion leaders, namely, fraternity and sorority members.
Her primary topical focus is the role media’s portrayal of college party culture and fraternity/sorority membership plays in the development of college students’ identity formation and maintenance, including, but not limited to, stereotype reinforcement. Her research can be found in journals such as Sexualization, Media, & Society, and The Oracle: The Research Journal of the Association of Fraternity/Sorority Advisors.
Thompson teaches primarily public relations, writing, and social media courses at the undergraduate level, such as media writing, public relations writing, public relations campaigns, public relation case studies, principles of public relations and social media strategies. She also serves as the faculty advisor for the department’s Public Relations Student Society of America chapter, as well as the faculty advisor for the PRSSA Bateman Competition teams.
Regina Gilbert serves as the administrative assistant for the Department of Mass Communication. She comes to SFA from Eastern Illinois University in Charleston, where she was a financial aid advisor manager. Gilbert was the associate registrar at the University of Louisiana at Monroe and advisor coordinator of the Student Service Center at Arkansas State University in Jonesboro, Arkansas.
Additionally, she has held administrative assistant positions in academic affairs, student affairs and the College of Business at Arkansas State University and the University of Central Arkansas. She holds a Master of Science in secondary education and a Bachelor of Science in business administration from Arkansas State University. Gilbert is married to Tony. They have two children, Jacqueline and Tony II.
Stephanie Fontenot teaches photojournalism classes at SFA. She holds a Master of Arts in communication studies and a Bachelor of Arts in communication/photojournalism from SFA. She has extensive experience in marketing, and her professional experience includes positions in marketing with the Nacogdoches Convention and Visitors Bureau and SFA’s Office of University Marketing Communications.
Sherry Williford is a faculty advisor for KSAU, the mass communication department’s student-run radio station. Williford has a Master of Science in mass communication and a Bachelor of Science in communications from Arkansas State University.
Williford’s professional work includes TV commercial writer and production director at an ABC affiliate, 11 years in radio as traffic director, writer-producer and program hosts for various consumer, children and music shows.
Williford taught at Arkansas State University before coming to SFA in 1992. She served as secretary for the SFA Faculty Senate and was the 1988 Applied Arts and Sciences Teaching Excellence Award recipient.
Williford currently teaches courses over the introduction to mass communication, history of radio/television, basic audio production techniques, and radio and television announcing. She also oversees the training of students for the campus radio station, KSAU.
She is co-advisor of the SFA chapter of the National Broadcasting Society and secretary of the Nacogdoches County Child Welfare Board. Williford is a member and past-president of the Texas Association of Broadcast Educators. She also is the education representative to the Texas Broadcast Education Foundation, part of the Texas Association of Broadcasters.
Married to Brinn Williford, the couple have a daughter, Sarah, son, Josh, and daughter-in-law, Gail, plus two precious grandchildren, Jonah and Jesse. They are members of Fredonia Hill Baptist Church.
Philip Anderson is an instructor of journalism at SFA. He teaches courses in media writing, convergence journalism, multimedia production and photojournalism.
His research is focused on media sociology and looking at media as an institution. He looks at how media messages are formed and disseminated to audiences. The other area of interest for his research is how the media holds powerful institutions accountable.
Anderson bases his teaching philosophy on practicality and skill development. His classes are project heavy with students creating resume-building projects in every class. His students leave the classroom with work that reflect who they are as media producers.
Anderson is the faculty advisor for the SFA chapter of the Society of Professional Journalists. This club allows students to pursue his or her own story ideas without being tied to a specific class or assignment. This club brings together students of all different interests and class standings, and allows them to network and collaborate.
Anderson’s background is in video production. He has a bachelor’s degree in electronic media and a master’s degree in mass communication from Murray State University.