Marketing, BBA

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Overview

Spark creative change

Promote products and services with confidence. A marketing degree prepares you to shape how the world interacts with brands.

Drive impactful results

Understand the mechanics behind consumer choices and market trends. With a deep look at modern promotional strategies, you'll learn how to solve complex problems and implement effective policies. Get ready for opportunities in action-oriented roles in areas like advertising, personal selling, retailing and market research.

Your expertise will be built through foundational studies in essential marketing areas. Topics include:

Principles of marketing
Consumer behavior
Marketing technology and digital media
International marketing
Marketing research and analytics

Curriculum requirements Degree map

Is this program accredited?
Yes, by the AACSB.

Part of the Nelson Rusche College of Business.

Requirements for admission to SFA

All applicants must meet the undergraduate admission requirements. Select the option that best describes you:

First-year student (have never enrolled in college)
Transfer student (have enrolled in college)
All other applicants

Ready to complete your application?

Undergraduate applications are accepted online. Apply using ApplyTexas or Common App. Both are fine, just only submit one.

Apply with ApplyTexas Apply with Common App

Priority deadlines

SFA has rolling admissions. That means you can apply to the university anytime. Although, applying early has financial and housing benefits. Make sure to check with your specific department! Some programs need extra paperwork by a certain date to consider you for the upcoming semester.