Fast-paced career options
Advertising is everywhere as businesses find new ways to engage with consumers. Simultaneously, many news stories are created and distributed by public relations professionals to frame their clients in the best light. As an advertising or public relations professional, you’ll have a hand in two of the most exciting, fast-paced and deadline-driven careers in the 21st century.
At SFA, we help our students understand the roles advertising and public relations play in today’s society and provide you with a comprehensive look at the legal and ethical principles involved. You will have the opportunity to conduct industry research and work with real clients at local and national levels, as well as learn how to create and deliver digital and written strategic messaging for and on behalf of clients.
If creating advertisements and strategizing about how best to promote a business to consumers intrigues you, this is the program for you.
Control the message
There’s no shortage of careers for program graduates. From writing traditional print ad copy and press releases to crafting hyper-focused Facebook ads, this exciting career path has something for everyone.
Visit our career page to find the career of your dreams today.
Join the club
Clubs and organizations offer you access to mentoring opportunities, as well as connect you with resources to help jump-start your career. SFA has active chapters of the Public Relations Student Society of America and the American Advertising Federation. These groups help students gain the kinds of experience and knowledge employers are seeking.
Bachelor of Arts or Bachelor of Science in mass communication with an emphasis in advertising/public relations
Discover advertising trends and the fine art of public relations through this emphasis. Students will take courses covering topics such as the role of social media, and advertising and public relations principles.
See the Undergraduate Bulletin for additional details, guidelines and requirements.