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Experience Sports Business at SFA

Nothing beats a last-second field goal, a walk-off homer, or a Sunday charge over the back nine. Now you can combine that excitement with a career in the thrilling, multibillion-dollar sports industry by earning your degree at SFA. We are proud to offer the first public, AACSB-accredited sports business program in Texas. The degree plan is flexible with in-person classes or 100% online, putting you in the driver’s seat.

What is Sports Business?

Grounded in marketing, management, economics and law, graduates are ready to tackle the sports industry, from university athletics all the way to the Houston Texans, or from companies like Adidas to the greens of Augusta National and beyond. Today’s sports organizations recognize the need for educated business professionals, and there is a growing demand for sports-minded business students interested in working in one of the world’s most visible and dynamic fields.

BBA in Sports Business

This unique major prepares you for exciting experiences in sports marketing, entrepreneurship, administration, representation and media. Careers in the sports industry include opportunities in the front office of professional sports teams, college athletic departments, fitness administration, corporate sponsorship, sports tourism, recreation management, hospitality administration and more.

This program utilizes experiential learning, where classes provide you with opportunities to work with real businesses in the industry to solve real-world problems.

Suggested course sequence

Our degree major academic planner serves as a guide to be "on track" to graduation by taking the right courses in the right order.

BBA in Sports Business
Degree MAP

Minor in sports business

Regardless of your major, this minor is a great option for sports-minded students. As part of the program, you're required to take six hours from one of the following specialization tracks that fit within your career goals:

  • Sales and Management
    • Sales and sales management for ticketing, membership, sponsorship and retail sales.
    • Management of sport organizations.
  • Athletic Administration
    • Administration of college and youth-level sport
    • Fitness facility management
  • Hospitality Administration
    • Operation of hospitality for sporting events and tourism
  • Outdoor Recreation Management
    • Parks and recreation management
  • Mass Communication
    • Sports broadcasting and writing

Learn more about curriculum requirements by visiting the program offering webpage on the Undergraduate Bulletin.


Department of Management and Marketing
Faculty directory

Physical Address:
McGee Business Building
Suite 403

Mailing Address:
P.O. Box 13070, SFA Station
Nacogdoches, Texas 75962


A A C S B Accredited