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Experience Sports Business at SFA

Nothing beats a last-second field goal, a walk-off homer, or a Sunday charge over the back nine. Now you can combine that excitement with a career in the thrilling, multibillion-dollar sports industry by earning your degree at SFA. We are proud to offer the first public, AACSB-accredited sports business program in Texas. The degree plan is flexible with in-person classes or 100% online, putting you in the driver’s seat.

What is Sports Business?

Grounded in marketing, management, economics and law, graduates are ready to tackle the sports industry, from university athletics all the way to the Houston Texans, or from companies like Adidas to the greens of Augusta National and beyond. Today’s sports organizations recognize the need for educated business professionals, and there is a growing demand for sports-minded business students interested in working in one of the world’s most visible and dynamic fields.

BBA in Sports Business

This unique major prepares you for exciting experiences in sports marketing, entrepreneurship, administration, representation and media. Careers in the sports industry include opportunities in the front office of professional sports teams, college athletic departments, fitness administration, corporate sponsorship, sports tourism, recreation management, hospitality administration and more.

This program utilizes experiential learning, where classes provide you with opportunities to work with real businesses in the industry to solve real-world problems.

Minor in sports business

This minor is a great option for sports-minded students, regardless of your major.

Required courses

Core courses for the sports business minor consist of:

  • ECON 3359 - Sports Economics
  • MGMT 3325 - Principles of Sports Business
  • MGMT 3345 - Business of College Sports
  • MGMT 4380 - Sports Analytics
  • MKTG 3358 - Sports Marketing
  • MKTG 3362 - Sports Promotion
  • MKTG 4358 - International Sports Marketing

Your advisor may recommend one of the following in place of MKTG 4358:

  • MGMT 4170 - Topics in Management
  • MKTG 4170 - Topics in Marketing
  • MGMT 4175 - Special Problems in Management
  • MGMT 4176 - Internship Management
  • MKTG 4175 - Special Problems in Marketing
  • MKTG 4186 - Internship in Marketing
Specializations for the sports business minor

This minor also requires you take six hours from one of the following specialization tracks that fit within your career goals:

  • Sales and Management
    • Sales and sales management for ticketing, membership, sponsorship and retail sales.
    • Management of sport organizations.
  • Athletic Administration
    • Administration of college and youth-level sport
    • Fitness facility management
  • Hospitality Administration
    • Operation of hospitality for sporting events and tourism
  • Outdoor Recreation Management
    • Parks and recreation management
  • Mass Communication
    • Sports broadcasting and writing

Sales and Management track

  • BUSI 4300 - Negotiation and Alternate Dispute Resolution
  • MGMT 3385 - Organizational Leadership
  • MKTG 3353 - Personal Selling
  • MKTG 3362 - Sports Promotion
  • as advised:
    • MGMT 4170 - Topics in Management
    • MKTG 4170 - Topics in Marketing

Athletic Administration track

  • KINE 4331 - Organization and Administration of Activity Programs
  • KINE 4360 - Principles of Coaching Interscholastic Athletics
  • KINE 4175 - Special Problems: Independent Study

Hospitality Administration track

  • HAMG 4380 - Executive Strategies in Hospitality Administration
  • TRVM 3370 - Destination Management in Tourism

Outdoor Recreation Management track

  • FORS 3351 - Management of Outdoor Rec Areas I
  • FORS 4351 - Management of Outdoor Recreation Areas II

Mass Communication track

  • MCOM 2327 - Advertising Principles
  • MCOM 2330 - Public Relations Principles
  • MCOM 3320 - Sports Writing


Department of Management and Marketing
Faculty directory

Physical Address:
McGee Business Building
Suite 403

Mailing Address:
P.O. Box 13070, SFA Station
Nacogdoches, Texas 75962


A A C S B Accredited