Axe ’Em, Jacks!
Experience Sports Business at SFA
Nothing beats a last-second field goal, a walk-off homer, or a Sunday charge over the back nine. Now you can combine that excitement with a career in the thrilling, multibillion-dollar sports industry by earning your degree at SFA. We are proud to offer the first public, AACSB-accredited sports business program in Texas. The degree plan is flexible with in-person classes or 100% online, putting you in the driver’s seat.
What is Sports Business?
Grounded in marketing, management, economics and law, graduates are ready to tackle the sports industry, from university athletics all the way to the Houston Texans, or from companies like Adidas to the greens of Augusta National and beyond.
BBA in Sports Business
This unique major prepares you for exciting experiences in sports marketing, entrepreneurship, administration, representation and media.
This program utilizes experiential learning, where classes provide you with opportunities to work with real businesses in the industry to solve real-world problems.
