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Experience Sports Business at SFA

Nothing beats a last-second field goal, a walk-off homer, or a Sunday charge over the back nine. Now you can combine that excitement with a career in the thrilling, multibillion-dollar sports industry by earning your degree at SFA. We are proud to offer the first public, AACSB-accredited sports business program in Texas. The degree plan is flexible with in-person classes or 100% online, putting you in the driver’s seat.

What is Sports Business?

Grounded in marketing, management, economics and law, graduates are ready to tackle the sports industry, from university athletics all the way to the Houston Texans, or from companies like Adidas to the greens of Augusta National and beyond. Today’s sports organizations recognize the need for educated business professionals, and there is a growing demand for sports-minded business students interested in working in one of the world’s most visible and dynamic fields.

BBA in Sports Business

This unique major prepares you for exciting experiences in sports marketing, entrepreneurship, administration, representation and media. Careers in the sports industry include opportunities in the front office of professional sports teams, college athletic departments, fitness administration, corporate sponsorship, sports tourism, recreation management, hospitality administration and more.

This program utilizes experiential learning, where classes provide you with opportunities to work with real businesses in the industry to solve real-world problems.

All SFA undergraduate students must complete the university's core curriculum. Business students also must complete two business common courses, including the Career Success Passport, and BBA students are required to complete foundations of knowledge business courses.

Required courses

  • MGMT 3325 - Principles of Sports Business
  • MGMT 4380 - Sports Analytics
  • MKTG 4358 - International Sports Marketing

Elective courses

  • MGMT 4372 - Management Information Systems
    • or MKTG 4325 - Marketing Technology and Digital Media

Three credit hours from the following:

  • MGMT 4175 - Special Problems in Management
    • or MGMT 4176 - Internship Management
  • MKTG 4175 - Special Problems in Marketing
    • or MKTG 4186 - Internship in Marketing

Nine credit hours from the following:

  • BLAW 3355 - Sports and Entertainment Law
  • ECON 3359 - Sports Economics
  • MGMT 3345 - Business of College Sports
  • MGMT 4170 - Topics in Management
  • MKTG 3358 - Sports Marketing
  • MKTG 3362 - Sports Promotion
  • MKTG 3372 - Esport Marketing
  • MKTG 4170 - Topics in Marketing

Curriculum requirements

View the Loading... webpage in the bulletin for full details.

Suggested course sequence

Our sports business degree major academic planner serves as a guide to help you be "on track" for graduation by taking the right courses in the right order.


Department of Management and Marketing
Faculty directory

Physical Address:
McGee Business Building
Suite 403

Mailing Address:
P.O. Box 13070, SFA Station
Nacogdoches, Texas 75962

A A C S B Accredited