Media and Communication, BA | Advertising and Public Relations

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Overview

This concentration is offered with the Bachelor of Arts in media and communication program. The BA degree requires 12 credit hours of a foreign language and offers a broad perspective on your area of study.

If you prefer core coursework with a scientific focus and technical study, consider Media and Communication, BS with a focus in advertising and public relations.

Shape public perception

Advertising and public relations drive how the world sees brands and organizations. This concentration equips you with the strategic thinking, creative skills and ethical foundation necessary to thrive in these fast-paced, high-stakes fields.

You don't just learn theory at SFA. Our program prioritizes hands-on experience, allowing you to conduct industry research and work directly with real clients at both local and national levels.

Specialized coursework

This concentration requires a total of 120 credit hours to complete. You follow a curriculum that balances applied skills with conceptual knowledge to ensure you’re ready for professional success. In addition to core requirements, you'll build a professional skillset by selecting electives from the following areas:

Industry: Focus on international advertising, PR case studies or sports communication.
Agency: Learn to manage campaigns and analyze consumer insights.
Skills: Develop technical abilities in media planning, content creation and design.

See curriculum

Requirements Degree map

Part of the James I. Perkins College of Education, Humanities, and Social Sciences.

Requirements for admission to SFA

All applicants must meet the undergraduate admission requirements. Select the option that best describes you:

First-year student (have never enrolled in college)
Transfer student (have enrolled in college)
All other applicants

Ready to complete your application?

Undergraduate applications are accepted online. Apply using ApplyTexas or Common App. Both are fine, just only submit one.

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Priority deadlines

SFA has rolling admissions. That means you can apply to the university anytime. Although, applying early has financial and housing benefits. Make sure to check with your specific department! Some programs need extra paperwork by a certain date to consider you for the upcoming semester.