Media Communication, BS | Social Media

This concentration is offered within the Bachelor of Science in media and communication program. You'll develop the skills to analyze complex information and communicate it effectively.

If you prefer coursework that provides a broad perspective on your area of study, consider the Media and Communication, BA with a focus in social media.

Turn clicks into careers

You’re going to turn your love for social platforms into a professional skill set and prepare for a career that connects brands with real people across the globe.

This degree lets you experiment with the latest digital tools while learning how to build effective strategies. You’re going to explore how content shapes opinions and drives growth for companies and organizations.

Practical skills for your portfolio

You’ll earn your Bachelor of Science in media and communication with a concentration in social media by balancing theory with hands-on practice, ensuring you have a portfolio ready for employers.

Strategy development will become a strong skill as you learn to build plans that reach the right audience. You will also focus on content creation to produce engaging posts and visuals, use data analytics to turn metrics into actionable insights, and explore future technologies to stay ahead of emerging digital trends.

Choose your focus

While the core of your degree centers on social media, you’ll also customize your experience. You’ll select from various electives to tailor your education to your goals, such as graphic design, media sales or professional internships.