The perception of luxury was the focus of Stephen F. Austin State University professor Dr. Wenjing Li’s fifth publication, a cross-cultural study of purchasing habits among U.S., Chinese and Chinese-American consumers of high-end fashion goods.
The paper, “How counterfeit dominance affects luxury brand owners’ perceptions: A cross-cultural examination,” was co-authored with three other professors and appeared in the Journal of Business Research.
Axe ’Em, Jacks!