Logos and Wordmarks
The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.
- Use the purple logo on all color pieces.
- Do not remove the white outline around the logo.
- Provide a clear space around the logo. There should be no distracting elements.
- The SFA Spirit Logo should be used on every piece of marketing collateral.
- Do not alter, stretch or tilt the logo.
Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.
- PDF with CMYK for four-color process print publications and vendors
- PDF with Spot 267 for spot-color print publications
- JPG for websites or emails
- PNG for websites or emails requiring a transparent background
If you need other variations of the logo for a vendor, submit a ticket request.
Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.
Primary SFA wordmark
Primary SFA wordmark with white text and transparent background
If you need other variations of the wordmark for a vendor, submit a ticket request.
College, department and office wordmarks
Every college, department and office has a relevant wordmark available from University Marketing Communications. Submit a ticket request to receive the appropriate wordmark.
Purple should be the main, dominant color at all times.
C – 77
M – 97
Y – 0
K – 0
HEX #5F259F or #660099
While it's important to feature the primary color of SFA, a secondary color palette can be used to complement and expand on designs. However, it's always necessary to show the primary color more prominently.
Pantone 265 C
Pantone 2635 C
Pantone 263 C
The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes prominently present. Should only be used sparingly.
Pantone 318 C
Pantone 327 C
Pantone 1205 C
Pantone 116 C
Pantone 577 C
Pantone 576 C
Pantone 357 C
Pantone 187 C
Pantone Warm Gray 1 C
Pantone 7686 C
Use of the university seal is limited to formal documents such as diplomas and communications from the Board of Regents and the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.
In addition to the SFA spirit logo above, the following resources are available to help you communicate using branded visual elements.
See our Outlook Email Signature Generator to get your own personalized SFA email signature.