Axe ’Em, Jacks!
Logos and Wordmarks
The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.
Logo guidelines:
- Use the purple logo on all color pieces.
- Do not remove the white outline around the logo.
- Provide a clear space around the logo. There should be no distracting elements.
- The SFA Spirit Logo should be used on every piece of marketing collateral.
- Do not alter, stretch or tilt the logo.
Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.
- PDF with CMYK for four-color process print publications and vendors
- PDF with Spot 267 for spot-color print publications
- JPG for websites or emails
- PNG for websites or emails requiring a transparent background
Spirit logo
PDF (CMYK) | PDF (Spot 267) | JPG | PNG
If you need other variations of the logo for a vendor, submit a ticket request.
Wordmarks
Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.
Primary SFA wordmark
Primary SFA wordmark with white text and transparent background
If you need other variations of the wordmark for a vendor, submit a ticket request.
College, department and office wordmarks
Every college, department and office has a relevant wordmark available from University Marketing Communications. Submit a ticket request to receive the appropriate wordmark.
Colors
Primary Color
Purple should be the main, dominant color at all times.
C – 77
M – 97
Y – 0
K – 0
RGB 95-37-159
HEX #5F259F or #660099
Secondary Palette
While it's important to feature the primary color of SFA, a secondary color palette can be used to complement and expand on designs. However, it's always necessary to show the primary color more prominently.
Black 100%
CMYK 0-0-0-100
RGB 44-42-41
HEX #060808
Black 80%
CMYK 0-0-0-80
RGB 117-120-123
HEX #75787B
Black 25%
CMYK 0-0-0-25
RBG 177-179-179
HEX #B1B3B3
Purple 002
CMYK 53-68-0-0
RGB 134-102-172
HEX #8666AC
Pantone 265 C
Purple 003
CMYK 21-29-0-0
RGB 197-179-215
HEX #C5B3D7
Pantone 2635 C
Purple 004
CMYK 13-23-0-0
RGB 216-196-224
HEX #D8C4E0
Pantone 263 C
Accent Palette
The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes prominently present. Should only be used sparingly.
Sky Blue
CMYK 40-0-14-0
RGB 136-219-223
HEX #88DBDF
Pantone 318 C
Teal
CMYK 100-2-60-14
RGB 0-134-117
HEX #008675
Pantone 327 C
Light Yellow
CMYK 0-3-43-0
RGB 248-224-142
HEX #F8E08E
Pantone 1205 C
Canary Yellow
CMYK 1-16-99-0
RGB 254-203-11
HEX #FECB0B
Pantone 116 C
Light Green
CMYK 35-2-58-0
RGB 169-196-127
HEX #A9C47F
Pantone 577 C
Medium Green
CMYK 54-5-94-24
RGB 120-157-74
HEX #789D4A
Pantone 576 C
Forest Green
CMYK 92-18-94-61
RGB 33-87-50
HEX #215732
Pantone 357 C
Deep Red
CMYK 7-100-82-26
RGB 166-25-46
HEX #A6192E
Pantone 187 C
Wood Grain
CMYK 15-13-21-0
RGB 215-210-197
HEX #D7D2C5
Pantone Warm Gray 1 C
Midnight Blue
CMYK 98-77-14-2
RGB 25-79-144
HEX #194F90
Pantone 7686 C
University Seal
Use of the university seal is limited to formal documents such as diplomas and communications from the Board of Regents and the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.
SFA Brand Manual
The official SFA Identity Standards Manual includes guidelines for logos, wordmarks, color and font choices, writing style manual, and graphic design, email, and social media timelines and processes.
You also can view only the writing style manual section of the identity standards.
Downloads
In addition to the SFA spirit logo above, the following resources are available to help you communicate using branded visual elements.
Email Signature
See our Outlook Email Signature Generator to get your own personalized SFA email signature.
