Skip to main content
Logos and Wordmarks
SFA University Seal
SFA Brand Manual

Logos and Wordmarks

The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.

Logo guidelines:

  • Use the purple logo on all color pieces.
  • Do not remove the white outline around the logo.
  • Provide a clear space around the logo. There should be no distracting elements.
  • The SFA Spirit Logo should be used on every piece of marketing collateral.
  • Do not alter, stretch or tilt the logo.

Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.

  • PDF with CMYK for four-color process print publications and vendors
  • PDF with Spot 267 for spot-color print publications
  • JPG for websites or emails
  • PNG for websites or emails requiring a transparent background

Spirit logo

SFA spirit logo
PDF (CMYK) | PDF (Spot 267) | JPG  | PNG

If you need other variations of the logo for a vendor, submit a ticket request.

Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.

Primary SFA wordmark

primary wordmark


Primary SFA wordmark with white text and transparent background

primary wordmark with white text


If you need other variations of the wordmark for a vendor, submit a ticket request.

College, department and office wordmarks

Every college, department and office has a relevant wordmark available from University Marketing Communications. Submit a ticket request to receive the appropriate wordmark.


Primary Color
Purple should be the main, dominant color at all times.

SFA purple

4-Color Process:
C – 77
M – 97
Y – 0
K – 0
Pantone 267 C
RGB 95-37-159
HEX #5F259F or #660099

Secondary Palette
While it's important to feature the primary color of SFA, a secondary color palette can be used to complement and expand on designs. However, it's always necessary to show the primary color more prominently.

Black 100%
CMYK 0-0-0-100
RGB 44-42-41
HEX #060808
Medium Gray
Black 80%
CMYK 0-0-0-80
RGB 117-120-123
HEX #75787B
Light Gray
Black 25%
CMYK 0-0-0-25
RBG 177-179-179
PMS 265 C
Purple 002
CMYK 53-68-0-0
RGB 134-102-172
HEX #8666AC
Pantone 265 C
PMS 2635 C
Purple 003
CMYK 21-29-0-0
RGB 197-179-215
Pantone 2635 C
PMS 263 C
Purple 004
CMYK 13-23-0-0
RGB 216-196-224
Pantone 263 C

Accent Palette
The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes prominently present. Should only be used sparingly.

PMS 318
Sky Blue
CMYK 40-0-14-0
RGB 136-219-223
Pantone 318 C
PMS 327
CMYK 100-2-60-14
RGB 0-134-117
HEX #008675
Pantone 327 C
PMS 1205
Light Yellow
CMYK 0-3-43-0
RGB 248-224-142
Pantone 1205 C
PMS 116 C
Canary Yellow
CMYK 1-16-99-0
RGB 254-203-11
Pantone 116 C
PMS 577
Light Green
CMYK 35-2-58-0
RGB 169-196-127
Pantone 577 C
PMS 576
Medium Green
CMYK 54-5-94-24
RGB 120-157-74
HEX #789D4A
Pantone 576 C
PMS 357
Forest Green
CMYK 92-18-94-61
RGB 33-87-50
HEX #215732
Pantone 357 C
PMS 187
Deep Red
CMYK 7-100-82-26
RGB 166-25-46
HEX #A6192E
Pantone 187 C
PMS Warm Gray 1 C
Wood Grain
CMYK 15-13-21-0
RGB 215-210-197
Pantone Warm Gray 1 C
PMS 7686 C
Midnight Blue
CMYK 98-77-14-2
RGB 25-79-144
HEX #194F90
Pantone 7686 C

University Seal

Use of the university seal is limited to formal documents such as diplomas and communications from the Board of Regents and the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.

The Official SFA Seal

SFA Brand Manual

The official SFA Identity Standards Manual includes guidelines for logos, wordmarks, color and font choices, writing style manual, and graphic design, email, and social media timelines and processes.

You also can view only the writing style manual section of the identity standards.


In addition to the SFA spirit logo above, the following resources are available to help you communicate using branded visual elements.

Email Signature

See our Outlook Email Signature Generator to get your own personalized SFA email signature.

Desktop Wallpapers

Click on the size wallpaper you wish to download.

Austin Building
Austin Building
Standard | Widescreen
Pine Trees
Pine Trees
Standard | Widescreen
Steen Hall
Steen Hall
Standard | Widescreen

PowerPoint Templates

Click on the size presentation you wish to download.

Zoom Backgrounds

Click on the Zoom background image you wish to download.

Purple Wood ZOOM background
Purple Wood Background
Homer Bryce Stadium - Aerial
Homer Bryce Stadium - Aerial

Flowering Tree
Flowering tree

The Austin Building
The Austin Building

Purple Lights
Purple Lights

Cole STEM Building
Cole STEM Building


University Marketing Communications

1936 North Street
Austin Building, Room 121

Mailing Address:
P.O. Box 6100, SFA Station
Nacogdoches, Texas 75962-6100