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Logos and Wordmarks
Colors
SFA University Seal
SFA Brand Manual
Downloads

Logos and Wordmarks

The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.

Logo guidelines:

  • Use the purple logo on all color pieces.
  • Do not remove the white outline around the logo.
  • Provide a clear space around the logo. There should be no distracting elements.
  • The SFA Spirit Logo should be used on every piece of marketing collateral.
  • Do not alter, stretch or tilt the logo.

Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.

  • PDF with CMYK for four-color process print publications and vendors
  • PDF with Spot 267 for spot-color print publications
  • JPG for websites or emails
  • PNG for websites or emails requiring a transparent background

Spirit logo

SFA spirit logo
PDF (CMYK) | PDF (Spot 267) | JPG  | PNG

If you need other variations of the logo for a vendor, send your request to Robin Johnson at johnsonrobin@sfasu.edu.



Wordmarks
Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.

Primary SFA wordmark

Primary SFA wordmark

PDF (CMYK) | PDF (Spot 267) | JPG | PNG

Primary SFA wordmark with white text

Primary SFA wordmark with white text

PDF (CMYK) | JPG | PNG

If you need other variations of the wordmark for a vendor, send your request to Robin Johnson at johnsonrobin@sfasu.edu.

College, department and office wordmarks

Every college, department and office has a relevant wordmark available from University Marketing Communications. Send your request to johnsonrobin@sfasu.edu.

Colors

Primary
SFA purple should be the dominant color.

SFA purple

4-Color Process:
C – 77
M – 97
Y – 0
K – 0
RGB: 95-37-159
Spot Color: PMS 267
Web: #5F259F or #660099
 


Secondary Palette
A secondary color palette can be used to complement and expand on designs. However, if a publication is important for branding needs, it is necessary to show the primary color more prominently.

Black
Black
CMYK: 0-0-0-100
RGB: 44-42-41
Web: #060808
Medium Gray
Medium Gray
CMYK: 0-0-0-60
RGB: 117-120-123
Web: #75787B
Light Gray
Light Gray
CMYK: 0-0-0-25
RBG: 177-179-179
Web: #B1B3B3
 


Accent Palette
The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes prominently present. Should only be used sparingly.

PMS 318
PMS 318
CMYK: 40-0-14-0
RGB: 136-219-223
Web: #88DBDF
PMS 327
PMS 327
CMYK: 100-2-60-14
RGB: 0-134-117
Web: #008675
PMS 1205
PMS 1205
CMYK: 0-3-43-0
RGB: 248-224-142
Web: #F8E08E
PMS 357
PMS 357
CMYK: 92-18-94-61
RGB: 33-87-50
Web: #215732
PMS 576
PMS 576

CMYK: 54-5-94-24
RGB: 120-157-74
Web: #789D4A
PMS 577
PMS 577

CMYK: 35-2-58-0
RGB: 169-196-127
Web: #A9C47F
PMS 187
PMS 187

CMYK: 7-100-82-26
RGB: 166-25-46
Web: #A6192E

University Seal

Use of the university seal is limited to formal documents such as diplomas and communications from the Board of Regents and the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.

The Official SFA Seal

SFA Brand Manual

The official SFA Identity Standards Manual includes guidelines for logos, wordmarks, color and font choices, a writing stylebook, and graphic design, email, and social media timelines and processes.

Downloads

In addition to the SFA spirit logo above, the following resources are available to help you communicate using branded visual elements.

Email Signature

See our Outlook Email Signature Generator to get your own personalized SFA email signature.

Desktop Wallpapers

Click on the size wallpaper you wish to download.

Desktop Wallpaper 1 - The Ag Pond
Desktop Wallpaper 1
The Ag Pond
Standard | Widescreen
Desktop Wallpaper 2 - Surf'n Steve
Desktop Wallpaper 2
Surf'n Steve
Standard | Widescreen
Desktop Wallpaper 3 - SFA Sign
Desktop Wallpaper 3
SFA Sign
Standard | Widescreen
Desktop Wallpaper 4 - The STEM Building
Desktop Wallpaper 4
The STEM Building
Standard | Widescreen
Desktop Wallpaper 5 - Homer Bryce Stadium
Desktop Wallpaper 5
Homer Bryce Stadium
Standard | Widescreen
Desktop Wallpaper 6 - Austin Building
Desktop Wallpaper 6
The Austin Building
Standard | Widescreen
Desktop Wallpaper 7 - Steen Hall
Desktop Wallpaper 7
Steen Hall
Standard | Widescreen

PowerPoint Templates

Click on the size presentation you wish to download.

Zoom Backgrounds

Click on the Zoom background image you wish to download.

Zoom Background 1 - The Ag Pond
Zoom Background 1
The Ag Pond
Zoom Background 2 - Aerial View of Homer Bryce Stadium
Zoom Background 2
Homer Bryce Stadium - Aerial
Zoom Background 3 - Aerial View of Campus
Zoom Background 3
Aerial View of Campus
Zoom Background 4 - The Austin Building
Zoom Background 4
The Austin Building
Zoom Background 5 - Twiggy the Squirrel
Zoom Background 5
Twiggy the Squirrel
Zoom Background 6 - Twiggy Up a Tree
Zoom Background 6
Twiggy Looking Down
Zoom Background 7 - Twiggy in a Tree
Zoom Background 7
Twiggy in a Tree
Zoom Background 8 - Residence Hall 20
Zoom Background 8
Residence Hall 20
Zoom Background 9 - Dogwood Tree with Blue Sky
Zoom Background 9
Dogwood Tree with Blue Sky
Zoom Background 10 - The STEM Building
Zoom Background 10
The STEM Building
Zoom Background 11 - Sax Quartet in Cole Concert Hall
Zoom Background 11
Inside Cole Concert Hall
Zoom Background 12 - Inside the Planetarium
Zoom Background 12
Inside the Planetarium
Zoom Background 13 - Football Field with SFA Gnome
Zoom Background 13
Football Field with SFA Gnome
Zoom Background 14 - Aerial View of Quad with SFA Gnome
Zoom Background 14
Quad with SFA Gnome - Aerial
Zoom Background 15 - Aerial View of Quad
Zoom Background 15
Aerial View of Quad
Zoom Background 16 - Mize Azalea Garden
Zoom Background 16
The Gayla Mize Garden
Zoom Background 17 - Baker Pattillo Student Center Courtyard
Zoom Background 17
Student Center Courtyard
Zoom Background 18 - Large Tree on Campus
Zoom Background 18
Large Tree on Campus
Zoom Background 19 - Surf'n Steve Close-up
Zoom Background 19
Surfin' Steve Close-up
Zoom Background 20 - The Ag Pond
Zoom Background 20
The Ag Pond
Zoom Background 21 - Student Center Courtyard with SFA Gnome
Zoom Background 21
Student Center Courtyard with SFA Gnome
Zoom Background 22 - The SFA Sylvans
Zoom Background 22
The SFA Sylvans
Zoom Background 23 - The Mize Azalea Garden with SFA Gnome
Zoom Background 23
The Gayla Mize Garden with SFA Gnome
Zoom Background 24 - Large Tree on Campus with SFA Gnome
Zoom Background 24
Large Tree on Campus with SFA Gnome
Zoom Background 25 - The SFA Observatory
Zoom Background 25
The SFA Observatory


Contact

University Marketing Communications
936.468.2605
umc@sfasu.edu

1936 North Street
Austin Building, Room 121

Mailing Address:
P.O. Box 6100, SFA Station
Nacogdoches, Texas 75962-6100