Logos and Wordmarks
The SFA Spirit Logo is the primary graphic component of our identity system. Use the logo carefully as it reflects directly on the university.
- Use the purple logo on all color pieces.
- Do not remove the white outline around the logo.
- Provide a clear space around the logo. There should be no distracting elements.
- The SFA Spirit Logo should be used on every piece of marketing collateral.
- Do not alter, stretch or tilt the logo.
Which logo or wordmark graphic type should you use?
Please select the correct graphic type depending upon how the logo or wordmark will be used.
- PDF with CMYK for four-color process print publications and vendors
- PDF with Spot 267 for spot-color print publications
- JPG for websites or emails
- PNG for websites or emails requiring a transparent background
If you need other variations of the logo for a vendor, send your request to Robin Johnson at firstname.lastname@example.org.
Do not alter or attempt to recreate or type out the wordmark. Always use the downloads provided below.
Primary SFA wordmark
Primary SFA wordmark with white text
If you need other variations of the wordmark for a vendor, send your request to Robin Johnson at email@example.com.
College, department and office wordmarks
Every college, department and office has a relevant wordmark available from University Marketing Communications. Send your request to firstname.lastname@example.org.
SFA purple should be the dominant color.
C – 77
M – 97
Y – 0
K – 0
Spot Color: PMS 267
Web: #5F259F or #660099
A secondary color palette can be used to complement and expand on designs. However, if a publication is important for branding needs, it is necessary to show the primary color more prominently.
The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes prominently present. Should only be used sparingly.
Use of the university seal is limited to formal documents such as diplomas and communications from the Board of Regents and the Office of the President. The seal should not be used by colleges, departments or programs. Instead, the university logo and wordmark should be used.
SFA Brand Manual
The official SFA Identity Standards Manual includes guidelines for logos, wordmarks, color and font choices, a writing stylebook, and graphic design, email, and social media timelines and processes.
In addition to the SFA spirit logo above, the following resources are available to help you communicate using branded visual elements.
See our Outlook Email Signature Generator to get your own personalized SFA email signature.
Click on the size wallpaper you wish to download.
Click on the Zoom background image you wish to download.