Emails are a great tool for sharing targeted messages with broad audiences while simultaneously providing valuable information and resources.
University Marketing Communications can help create individual mass emails or entire email campaigns so that your office or department can share accomplishments, recruit students, solicit scholarship or other donations, and much more.
To begin the process of creating a mass email, gather the necessary content information. Our UMC writers are happy to help curate your message. Find your college writer on our Quick Facts page.
- UMC asks for at least a 10-day notice for email requests.
- This includes finalizing and clarifying email content,
- the email buildout,
- vetting and uploading email lists to our email distribution platform, and
- multiple stages of final email proofing (including by the original submitter, other department or office contacts as requested,
- and a final review by a UMC representative).
- Mass emails are created in the order in which they are received.
- Email timelines can vary depending on the number of ongoing projects.
- Ten days is our minimum, but we encourage faculty and staff to submit requests sooner than that, if possible.
Sending mass emails through UMC ensures a number of things:
- Our team will help craft content that complies with federal digital accessibility standards recognized by the Americans with Disabilities Act.
- We strive for the most inclusive and welcoming experience possible for everyone.
- An inclusive environment should be of the utmost importance to all of us.
- Failure to comply with digital accessibility standards puts the university at risk of losing federal funding for grants, research and scholarships.
- UMC also ensures that our digital communications comply with the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing).
- For example, the act requires that emails must include an opt-out mechanism for unsubscribing, and in order to comply with this regulation, requests to unsubscribe need to be managed on a university-wide basis.
- Failure to comply with digital accessibility standards puts the university at risk of losing federal funding for grants, research and scholarships, and may prevent the university from sending future mail campaigns.
We’re also simply an extra set of eyes! UMC staff members are expert writers and editors who can help ensure your message is clear, concise, appropriate for your audience, compliant with SFA’s identity standards and yet…still fun!