The primary goal of University Marketing Communications is to tell the amazing stories of SFA. We create and implement strategic communications initiatives to convey valuable and interesting information that reflects the university’s mission and passion to internal and external audiences: students, prospective students, alumni, donors, faculty, staff, elected officials, and stakeholders in Texas and beyond. By doing so, we will generate positive recognition and active support for SFA’s academic programs and research activities.
A majority of UMC's services and resources, such as writing, editing, graphic design and access to our photo repository, are free to university departments and offices.
Photography and Videography
College Marketing Representatives
Each of the university’s six colleges has its own marketing representative to assist your department or office with production, proofreading and brand campaigns, among other services. Review our list below to find your contact.
- Nelson Rusche College of Business
Richard Massey, email@example.com, 936.468.2188
- James I. Perkins College of Education
Sarah Kouliavtsev, firstname.lastname@example.org, 936.468.2148
- College of Fine Arts
Robbie Goodrich, email@example.com, 936.468.6407
- Arthur Temple College of Forestry and Agriculture
Sarah Fuller, firstname.lastname@example.org, 936.468.1185
- College of Liberal and Applied Arts
Roni Lias, email@example.com, 936.468.1216
- College of Sciences and Mathematics
Joanna Armstrong, firstname.lastname@example.org, 936.468.2616
Did you know the audience for your project determines whether it needs UMC approval or not? Colleges and departments are welcome to put their own resources to work in creating various marketing pieces. However, in accordance with SFA policy, any document or project, including PowerPoint presentations, flyers and brochures, that will be seen by off-campus audiences must be reviewed by UMC and approved before use.
This rule can apply to events that occur on campus but whose audience is composed of individuals with no or limited campus affiliation.
- Showcase SFA
University policy 15.8 states that a UMC staff member must render final approval on a piece before it is sent to be printed or distributed to outside audiences.
Any piece that is strictly being distributed to current students, faculty or staff does not need UMC approval. Even so, UMC is happy to lend its editing and creative services to help liven up any publication.
When to Contact Us
- A good rule of thumb: contact our department as soon as you know a project is needed. The more time we have for research and the creative process, the better.
- Our general rule is to allow for a 10-day turnaround time on minor editing, writing and proofreading projects.
- More complex pieces, like design, web and video projects, require more time for content writing, layout and multiple levels of approval and proofing.
- Individual printing companies have their own timelines, but most request a minimum of several weeks’ notice, so keep that in mind as you prepare your project’s timeline. UMC does not print projects but can lend assistance with printing, including bidding projects to printers.