Stephen F. Austin State University

Graphic Design

University Marketing Communications works with people across campus to prepare promotional and informational printed material for distribution both within and outside the university. We create these materials to project a clear, consistent and easily recognized image that reflects the character of the university. Our work includes:

Services included concept development, planning, writing (if necessary), proofreading, editing, design, illustrations, coordination of bidding, coordination of photography, prepress production and production supervision.

All advertising, design and printing of materials to the university's external audiences flow through University Marketing Communications. We are responsible for overseeing the overall consistency of images presented to the public (University Policy D-39).


To receive publication design assistance from University Marketing Communications, call (936) 468-2605. We are happy to help compile and proof the information for your publication. Once all the information and artwork is compiled, our graphic artist will begin the design work on your piece. We cannot begin work on incomplete projects. Design work begins when all material has been submitted.


Timeline includes design, proofing and approval process. Factor in time required for printing (which will vary, depending on your printer’s schedule), and plan accordingly.

SFA Color Palette

Primary Color

SFA's primary color is PMS 267. Purple should be used as the main color. (PMS stands for Pantone Matching System and is the univeral color system used by most printing companies.)

Secondary Palette

While it is important to feature the primary color of SFA, a secondary color palette can be used to complement and expand on designs. If a publication, however, is important for branding needs, it is necessary to show the primary color more prominently.

Accent Palette

The accent palette is to be used as accent colors and should not be used without the Primary and Secondary Palettes present.