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*Note: The Bachelor of Science in Merchandising degree program is being discontinued and is no longer accepting new students.

Learn to bring business and consumers together

Are you interested in helping businesses profitably select, promote, present and sell apparel, accessories, cosmetics or home furnishings? Are you fascinated by what motivates consumers? As a merchandising major, you’ll learn through both theory and practice how to bring sellers and buyers together, and you’ll be ready to enter the exciting and ever-evolving world of retail and fashion.

Your studies will prepare you to compete in the 21st century. You’ll learn about all of the activities involved in providing customers with the merchandise they want to buy, when and where they want to buy it, at prices they can afford and are willing to pay. You’ll choose from courses that allow you to create business plans, learn about consumer behavior, study textiles, develop a portfolio and develop expertise in journalistic photography, computer-aided design and digital media.

You’ll cap off your academic experience with an internship – and given the international nature of merchandising, it can take you anywhere!

Marketable skills to land a great job

The retail and fashion industries are broad, with tremendous opportunity for specialization based on your interests and ambition. A Bachelor of Science in merchandising can prepare you for a career in product development, planning and allocation, global sourcing, store management, buying, home staging, merchandise coordination, visual merchandising, and other exciting areas.

Where will your internship lead you?

As a requirement of your degree, you’ll participate in SFA’s immersive internship program, which gives you hands-on experience in a fast-paced environment. Our students have worked with national and global industry leaders, including Kohl’s, Fossil, Kendra Scott, Dillard’s, Nordstrom, Anthropologie, Dallas Market Center and Fashion Industry Gallery in Dallas.

BS in Merchandising

The four-year degree in merchandising includes general education, human sciences and merchandising courses.

  • The core curriculum accounts for 45 of the 120 hours required for the degree, and includes a practicum to help you gain hands-on work experience.

Minor in merchandising

Students majoring in general business or marketing can minor in merchandising with a fashion focus. Students majoring in interior design can minor in merchandising with an interior focus.

  •  The minor requires 18 hours


School of Human Sciences
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Human Sciences Building North
Room 101

Mailing Address:
P.O. Box 13014, SFA Station
Nacogdoches, Texas 75962